Marketing Strategist

SouthEast Bank

. Manage assigned marketing campaigns, including strategy execution, day-to-day management, advertising displays and channels, budget allocation guidelines, continuity, and completion .

Posted 9/24/2026full-timeRemote • Tennessee • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing marketing campaigns, optimizing digital content for conversion, and developing strategies for brand awareness and customer retention. Proficient in analyzing marketing performance metrics and ensuring compliance with regulatory requirements.

Highest-signal resume keywords

Marketing Campaign ManagementDigital Advertising OptimizationContent DevelopmentStrong Written CommunicationProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyDigital Content ManagementKPI ReportingBudget AllocationSocial Media ManagementEmail MarketingWebsite OptimizationCampaign PlanningData AnalysisCustomer Communications

Soft Skills

OrganizationCustomer ServiceProblem-SolvingCollaborationAttention to Detail

Industry Keywords

Financial Services MarketingMarketing MetricsComplianceBrand AwarenessRetention Campaigns

About the role

Key responsibilities & impact

Manage assigned marketing campaigns, including strategy execution, day-to-day management, advertising displays and channels, budget allocation guidelines, continuity, and completion
Support Marketing team initiatives and strategies
Develop and pitch ideas for growth and retention campaigns based on business goals and past campaign performance
Develop and coordinate content to improve brand awareness and reputation
Manage digital content, including website pages, email content, blogs, and blog revisions
Optimize website pages for conversion, drive website traffic, and support customer communications
Coordinate with off-site graphic designers to create collateral for email, social media, and digital advertising
Assess and adjust paid advertising campaigns to optimize performance
Review, verify, and submit invoices and updates to maintain payment and workflow continuity
Create and verify marketing KPI reports and communications
Manage and prioritize marketing requests
Communicate campaign status updates
Follow bank information security, confidentiality, compliance, and regulatory requirements
Participate in training sessions and policy updates
Assist management with scheduling and other issues
Provide positive, effective service to internal and external customers
Accept additional work and assist managers or team members as needed

Requirements

What you’ll need

Bachelor's degree in marketing or related field, or equivalent relevant experience
Marketing, communications, social media, digital advertising, content, or related experience sufficient for the applicable Marketing Strategist level
Marketing Strategist 1: 1–2 years’ experience relevant to the position
Marketing Strategist 2: At least three years of marketing, communications, digital advertising, social media, content development, or related experience
Marketing Strategist 3: At least five years of marketing, communications, digital advertising, social media, content development, or related experience
Strong written communication, organization, accuracy, and customer service skills
Ability to operate office equipment, telephones, and computers
Ability to communicate fluently in English, in person, in writing, and on the computer
Ability to read, write, count, and perform basic math functions
Ability to use manual dexterity and fine manipulation for operating a keyboard and equipment
Ability to lift up to 10 pounds, grasp, reach, and pull
Ability to sit for long periods of time; standing and walking periodically
Ability to think, remember, learn new information, and apply cognitive data to job functions
Ability to assess and concentrate on mental and physical job tasks to completion
Ability to work with others to share information and solve problems
Preferred: Financial services marketing experience
Preferred: Understanding of key marketing metrics and terminology
Preferred: Project management and proven problem-solving skills
Preferred: Campaign planning experience

Benefits

Comp & perks

Full-time employment
Home office work arrangement