Marketing Manager

SouthState Bank

. Serve as the primary marketing lead and strategic partner for assigned Lines of Business.

Posted 11/5/2026full-timeRemote • United StatesSeniorLead💰 $87,282 - $139,425 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing strategy and campaign execution, with a strong focus on digital marketing channels and budget management. Proven ability to lead cross-functional teams and collaborate effectively with business leaders to align marketing efforts with organizational goals.

Highest-signal resume keywords

Marketing Strategy DevelopmentDigital Marketing ChannelsBudget ManagementCampaign Planning and ExecutionTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Campaign PlanningSEOEmail MarketingA/B TestingAttribution ModelsFunnel AnalyticsContent Writing and EditingKPI DefinitionPerformance TrackingBudget Oversight

Soft Skills

Strategic ThinkingCreative Problem SolvingExcellent CommunicationOrganizational SkillsCollaboration

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business AdministrationBachelor’s Degree in Communications

Industry Keywords

Financial MarketingMarketing LeadershipCross-Functional CoordinationMarComRemote Work

About the role

Key responsibilities & impact

Serve as the primary marketing lead and strategic partner for assigned Lines of Business.
Align marketing efforts to business goals and priorities using creative briefs.
Own marketing strategy and planning, including campaign direction, messaging frameworks, channel selection, and KPI definition.
Lead cross-functional coordination with LOB leaders, the greater MarCom team, and external partners.
Provide direction and prioritization to Marketing Specialists and vendors.
Maintain budget oversight and accountability, including forecasting, allocation, approvals, and performance tracking.
Make final decisions on considerations, timing, and escalation when constraints arise.
Flag risks, dependencies, or gaps to the Marketing Leadership Team.
Collaborate proactively with LOB leaders on strategic planning and roadmap items, involving Executive MarCom leadership when necessary for in-person meetings.
Take ownership of tasks and challenges encountered in the assigned position.

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
7-10 Years of Marketing Experience.
Financial Marketing Experience Preferred.
Proven track record of successful marketing campaign planning and execution.
Strong understanding of digital marketing channels, including social media, email marketing, and SEO/GEO.
Ability to write and edit marketing content.
Familiarity with A/B testing, attribution models and funnel analytics.
Budget management experience.
Ability to think strategically and creatively.
Excellent verbal and written communication skills.
Strong organizational and project management skills.
Ability to work collaboratively and lead a team in a fast-paced environment.
Reliable internet connection for remote or hybrid work; cable or fiber preferred, mobile hotspots not acceptable.
Secure and distraction-free remote or hybrid work setting.