Salesforce Marketing Cloud Product Owner

SouthState Bank

. Own and maintain the Salesforce Marketing Cloud roadmap .

Posted 9/21/2026full-timeRemote • United StatesMid-LevelSenior💰 $116,153 - $185,543 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud administration, campaign operations, and marketing automation solutions, with a strong focus on stakeholder management, compliance, and data governance. Proven ability to translate business needs into scalable platform capabilities while optimizing customer journeys and campaign performance.

Highest-signal resume keywords

Salesforce Marketing Cloud AdministrationMarketing AutomationStakeholder ManagementData Privacy ComplianceCampaign Operations Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Salesforce Marketing CloudJourney ManagementSegmentationAutomationAPIsSQLHTML/CSSCampaign Deployment ProcessesData IntegrationsPerformance Analysis

Soft Skills

LeadershipAnalytical SkillsOrganizational SkillsCommunication SkillsTroubleshooting

Tools & Technologies

Salesforce CRMMarketing Cloud ConnectFinancial Services CloudJourney BuilderAutomation StudioEmail StudioContent BuilderContact BuilderMobile StudioCloudPages

Certifications & Qualifications

Salesforce Marketing Cloud AdministratorEmail SpecialistConsultant

Industry Keywords

Marketing OperationsDigital MarketingData GovernanceComplianceRegulated Industry

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own and maintain the Salesforce Marketing Cloud roadmap
Manage stakeholder intake, requirements gathering, prioritization, and backlog planning
Lead campaign operations planning, including intake workflows, production timelines, QA checkpoints, approvals, deployment readiness, release coordination, and post-launch review
Align multiple product backlogs and maximize product and delivery-process value
Monitor platform health, system performance, send readiness, deliverability signals, data movement, and operational risks
Manage escalated issues and coordinate resolution with internal teams, Salesforce, and vendor partners
Partner with IT, CRM, data, analytics, privacy, compliance, and business stakeholders to translate business needs into scalable platform capabilities and marketing automation solutions
Establish and maintain governance standards, documentation, naming conventions, folder structures, operating procedures, QA checklists, and training materials
Support the design, execution, and optimization of customer journeys, email campaigns, automations, segmentation strategies, and personalization use cases
Coordinate platform releases, Salesforce updates, vendor escalations, enhancement requests, and change management activities
Analyze platform usage, campaign operations, performance trends, and stakeholder needs to identify opportunities for automation, efficiency, personalization, scalability, and value realization
Ensure marketing automation activity follows compliance, consent, privacy, data governance, and deliverability standards
Serve as the internal subject matter expert for Salesforce Marketing Cloud capabilities, limitations, operating model, governance, and best practices

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field, or equivalent practical experience
5+ years of experience in marketing automation, marketing operations, CRM, digital marketing, or related marketing technology roles
Hands-on experience with Salesforce Marketing Cloud administration, campaign operations, journey management, segmentation, automation, and platform governance
Strong understanding of Salesforce Marketing Cloud business units, user roles, permissions, sender profiles, send classifications, subscriber management, and campaign deployment processes
Experience managing stakeholder intake, prioritization, project planning, release coordination, documentation, and cross-functional delivery
Ability to translate business goals into technical requirements and explain platform capabilities, constraints, and operational tradeoffs to non-technical stakeholders
Strong leadership, analytical, organizational, communication, troubleshooting, and process improvement skills
Understanding of data privacy, consent management, email compliance, deliverability, and data quality best practices
Salesforce Marketing Cloud certifications such as Marketing Cloud Administrator, Email Specialist, or Consultant
Experience with Salesforce CRM, Marketing Cloud Connect, Financial Services Cloud, Customer Data Platforms, data integrations, APIs, or related MarTech infrastructure
Familiarity with Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, Mobile Studio, Advertising, CloudPages, AMPscript, SQL, and HTML/CSS for email troubleshooting
Experience working in a regulated or data-sensitive industry, preferably financial services
Experience managing vendor relationships, platform roadmaps, QBRs, support escalations, and maturity planning
Experience building scalable governance models, intake processes, QA standards, training resources, and operational playbooks
Ability to communicate in person, on the phone, and through electronic channels
Ability to use a computer on a frequent basis, including typing and sustained attention to a monitor
Ability to sit, walk, and/or stand for extended periods of time
Ability to bend and reach