B2B Growth Marketer

Speak

. Own qualified pipeline from paid digital channels and grow MQLs, SQLs, and pipeline quarter over quarter .

Posted 10/15/2026full-timeSeoul • South KoreaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and optimizing paid B2B demand-generation programs, with a strong focus on pipeline accountability and localized marketing strategies. Proficient in leveraging analytics to drive campaign performance and improve conversion rates across diverse markets.

Highest-signal resume keywords

B2B Demand-Generation ProgramsLinkedIn Campaign ManagerGoogle AdsCRM Tools (HubSpot, Salesforce)Fluency in Korean

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Digital MarketingCampaign OptimizationAttribution AnalysisMarketing-Automation WorkflowsSearch FundamentalsRetargeting StrategiesForm ConfigurationUTM TaggingData AnalysisLocalized Program Launching

Soft Skills

Analytical RigorCross-Functional CollaborationProcess OwnershipCultural SensitivityCommunication Skills

Tools & Technologies

Meta AdsHockeyStackMode/HexCampaign Reporting ToolsGated-Content Platforms

Industry Keywords

B2B SaaSHR TechL&DEd TechAccount-Based Marketing

About the role

Key responsibilities & impact

Own qualified pipeline from paid digital channels and grow MQLs, SQLs, and pipeline quarter over quarter
Set market- and channel-level targets with Sales and the B2B Marketing Lead
Plan, launch, optimize, and QA campaigns across LinkedIn, Google, Meta, Naver, and other relevant channels
Shift budget based on lead quality, conversion, pipeline, and payback
Build a predictable Korea demand-generation playbook
Document successful approaches and extend them to Japan, Taiwan, greater APAC, LATAM, US, and EMEA
Build full-funnel visibility from source to pipeline by campaign, content, market, stage, and channel
Maintain trustworthy data through attribution and QA
Drive experimentation across audiences, accounts, and persona targeting to lower CPL and improve downstream conversion
Partner with Content, Design, Sales, Customer Success, Product, and local teams
Turn case studies, webinars, research, whitepapers, and customer stories into paid and nurture programs

Requirements

What you’ll need

4-7 years building and optimizing paid B2B demand-generation programs in a sales-led funnel, with direct accountability for qualified pipeline
Hands-on execution in LinkedIn Campaign Manager, Google Ads, Meta Ads, and other relevant local platforms
Strong search and retargeting fundamentals
Experience configuring and QA'ing forms, UTMs, pixels, tags, marketing-automation workflows, and campaign reporting
Experience using CRM tools such as HubSpot or Salesforce
Analytical rigor to diagnose channel performance, design valid tests, distinguish signal from attribution noise, and make budget decisions based on downstream conversion
Experience launching localized programs across multiple markets
Ability to balance central standards with local language and cultural norms
Comfortable building missing processes and owning outcomes end to end
Fluency in Korean
Business-level English, especially for daily written communication with the global team
Preferred/plus: experience in B2B SaaS, HR tech, L&D, or ed tech; account-based marketing and account targeting; HubSpot with HockeyStack, Mode/Hex, or equivalent; gated-content, webinar, case-study, and research-led demand generation

Benefits

Comp & perks

Opportunity to join a fast-growing company at an early, high-impact stage
Work with a tight-knit team focused on professional growth and craft
Global team and regular interaction with users across regions
Opportunity to travel
Opportunity to impact people's lives through language learning