Head of Korea

Speak

. Own Speak Korea's B2C marketing strategy end to end, including audience, messaging, and channel mix .

Posted 10/8/2026full-timeSeoul • South KoreaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2C marketing strategy, focusing on audience engagement, messaging, and channel optimization. Proven ability to lead full-funnel marketing efforts while balancing brand and performance management in the Korea market.

Highest-signal resume keywords

B2C Marketing StrategyFull-Funnel Marketing LeadershipLTV/CAC ModelingTeam Building and CoachingNative Fluency in Korean

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience EngagementChannel Mix OptimizationDemand GenerationMarket Budget ManagementAnalytical SkillsExperimentation RigorPerformance ManagementBranded SearchAcquisition and Retention StrategiesInfluencer and Creator Ecosystem

Soft Skills

LeadershipCommunicationAdaptabilityExecution BiasCultural Insight

Industry Keywords

Consumer TechHigh-Growth StartupsEducation CategoryMarket FitB2B SynergyKorea Market InsightsSeries C ExperienceDemand CreationMarketing DesignUser Acquisition

About the role

Key responsibilities & impact

Own Speak Korea's B2C marketing strategy end to end, including audience, messaging, and channel mix
Grow B2C ARR against the market plan while meeting blended LTV/CAC goals
Own the full funnel across app and web
Maintain Speak's number one position in the Education category
Target above 50% top-of-mind awareness in the core segment
Build the mid-funnel through consideration and branded search
Build, coach, and retain talent across Brand, Growth, Partnerships, B2B, and Marketing Design
Partner with Product to test acquisition and monetization levers, including freemium variants, family and bundle offers, and new activation paths
Create B2C and B2B synergy around demand generation and market fit
Work with regional and headquarters B2B leaders and teams
Act as the bridge to San Francisco headquarters, translating Korea insights into global playbooks and bringing global learnings back to the local market
Own the market budget and experiment-driven channel portfolio spanning influencer and creator, paid user acquisition, organic and social, and partnerships
Provide direction and development to the existing marketing and design team and hire new members as business needs grow
Influence the broader Korea market operation and office culture as senior leadership

Requirements

What you’ll need

12+ years in an integrated marketing function facing the Korea market, ideally in consumer tech or high-growth startups
Proven full-funnel marketing leadership spanning acquisition through retention
Ability to balance brand and performance management using qualitative and quantitative measures
Strong analytical and experimentation rigor
Comfortable with LTV/CAC modeling and channel economics
Demonstrated experience building, coaching, and managing marketers and designers of various levels and specialties
Comfort with ambiguity and a bias toward execution
Native fluency in Korean, including the language and market/culture
Business fluency in English
Ability to travel as needed, most often to San Francisco headquarters
Senior leadership experience at a Series C or similar consumer tech company is an added plus
Experience scaling from 1 to 10 and creating demand is an added plus
Depth in Korea's influencer and creator ecosystem is an added plus
Experience managing or influencing functions beyond marketing is an added plus
Personal brand and story around language learning is an added plus

Benefits

Comp & perks

Opportunity to join a fast-growing company at Series C stage
Significant individual impact on company direction
Professional growth and development opportunities
Opportunity to work with a tight-knit, global team
Global exposure and regular interaction with users across regions
Opportunity to travel
Mission-driven work helping millions of people achieve language-learning goals