Area Vice President of Sales – Spineart

Spineart

. Lead and grow the business across an assigned multi-state West US region .

Posted 10/30/2026full-timeRemote • California • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong leadership in medical device sales, with a focus on revenue growth, team development, and strategic relationship management within the spine and orthopedics sectors. Proven ability to analyze sales data, execute business plans, and ensure compliance with industry regulations.

Highest-signal resume keywords

Medical Device Sales ExperienceSales Leadership in Spine or OrthopedicsFinancial Fluency and P&L OwnershipStrong Clinical Acumen in Spinal AnatomyEstablished Relationships with Spine Surgeons

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue Target AchievementSales Data AnalysisBudget ManagementQuota DesignPerformance Management

Soft Skills

People LeadershipCoachingCommunication SkillsTeam-BuildingExecutive Presence

Tools & Technologies

GPO/IDN ContractingValue Analysis Committee ProcessesMedical Education Events

Industry Keywords

AdvaMed Code of EthicsSunshine Act/Open PaymentsAmbulatory Surgery CentersHospital SystemsRegional Sales Directors

About the role

Key responsibilities & impact

Lead and grow the business across an assigned multi-state West US region
Own the region's revenue and profitability targets
Build and lead a high-performing team of Regional Sales Directors
Cultivate strategic relationships with spine surgeons, hospital systems, ambulatory surgery centers (ASCs), and GPOs/IDNs
Translate corporate commercial strategy into an executable regional plan
Drive disciplined sales execution and communicate market dynamics, competitive activity, and product needs to executive leadership
Own the budget for the assigned area
Develop and execute an area business plan
Analyze territory-level sales data and set/manage quarterly and annual sales targets by territory
Recruit, hire, onboard, and develop Regional Directors and independent distributors
Manage performance and coach Regional Directors; foster company culture
Support case coverage escalations, product feedback loops, and peer-to-peer education
Partner with Medical Education to drive education events
Lead or support Value Analysis Committee (VAC) presentations and hospital activities
Partner with Corporate Accounts/Contracting
Manage the region's independent distributor network and recruit distributors to address geographic white space
Partner with Marketing, Commercial Operations, Finance, and RAQA
Ensure field activity complies with the AdvaMed Code of Ethics, Sunshine Act/Open Payments reporting, and company policy
Deliver regular business reviews to senior leadership and represent the region's voice

Requirements

What you’ll need

Bachelor's degree required; MBA or advanced degree preferred
8–12+ years of progressive medical device sales experience
At least 3–5 years in a sales leadership role (Regional/Area Manager or Director) within spine or orthopedics
Demonstrated track record of meeting or exceeding revenue targets and leading teams and distributor managers
Established relationships with spine surgeons and hospital administration within the target region strongly preferred
Experience with GPO/IDN contracting and VAC processes
Strong clinical acumen in spinal anatomy, surgical technique, and instrumentation sufficient to support case coverage and surgeon-level conversations
Proven people-leadership skills including recruiting, coaching, performance management, and team-building across a distribution-driven sales channel
Financial fluency including P&L ownership, forecasting, quota design, and expense management
Excellent executive presence and communication skills with C-suite hospital administrators and in the operating room
High integrity and command of relevant compliance frameworks (AdvaMed, Sunshine Act/Open Payments)
Willingness and ability to travel extensively (50–75%) and to be present in the OR as needed
Ability to stand for extended periods in the operating room, wear surgical attire (scrubs, mask, protective eyewear), lift and carry surgical trays/instrument sets (up to 25–35 lbs), and travel by car and air throughout the assigned region on short notice

Benefits

Comp & perks

Competitive base salary with an aggressive, uncapped commission structure and performance bonuses
Comprehensive executive benefits package (health, dental, vision, 401(k) matching)
Opportunity to lead a cutting-edge portfolio that directly impacts patient mobility and spinal health