Marketing Manager – Media

Sporty Group

. Support the planning and execution of performance marketing initiatives across paid social, search, display, programmatic, video and other relevant channels .

Posted 11/4/2026full-timeRemote • SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Performance Marketing and User Acquisition, with a strong ability to analyze marketing performance metrics such as CPL, CPV, CPI, and ROAS. Possesses a deep understanding of football audiences and the ability to coordinate cross-functional marketing campaigns effectively.

Highest-signal resume keywords

Performance MarketingUser AcquisitionMarketing StrategyData AnalysisFootball Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CPLCPVCPIROASPaid SocialSearchDisplayProgrammaticVideoPerformance Metrics

Soft Skills

Attention to DetailExcellent CommunicationCollaborative Mindset

Tools & Technologies

Reporting ToolsPerformance DashboardsAutomation ToolsAI Tools

Industry Keywords

Sports MarketingMedia MarketingEntertainment MarketingFootball CompetitionsStreaming Media

About the role

Key responsibilities & impact

Support the planning and execution of performance marketing initiatives across paid social, search, display, programmatic, video and other relevant channels
Manage the weekly marketing promotion calendar in line with the Media Plan, coordinating campaigns, content priorities, football events and promotional opportunities
Monitor marketing performance using KPIs including CPL, CPV, CPI, ROAS and other relevant metrics
Conduct channel and campaign analysis, summarising performance, key learnings and recommendations
Prepare Weekly Media Updates and maintain existing performance dashboards
Develop and brief creative tasks aligned with the Media Strategy, working with Creative and User Acquisition teams
Validate new creatives across marketing channels and conduct first-level quality checks
Collaborate with User Acquisition, Creative, Analytics and Media stakeholders to coordinate campaigns and share learnings
Use knowledge of football competitions, clubs, players, major events and fan behaviour to identify marketing opportunities and ensure campaigns resonate with football audiences

Requirements

What you’ll need

5-7 years of experience in Performance Marketing, User Acquisition, Marketing Strategy, Growth Marketing, Paid Media or a similar data-driven marketing role
Solid understanding of performance marketing principles and experience working across key paid acquisition channels, including Paid Social, Search, Display, Programmatic and Video
Hands-on experience analysing marketing performance and translating data into actionable recommendations
Strong understanding of performance metrics including CPL, CPV, CPI, ROAS and other acquisition and engagement KPIs
Experience working with reporting tools and performance dashboards, with the ability to maintain accurate and reliable recurring reporting
Experience coordinating marketing campaigns, calendars and creative workflows across multiple stakeholders
Strong attention to detail and a structured approach to managing recurring marketing activities
Excellent communication skills with the ability to translate performance data into clear narratives and support management-level presentations
Collaborative mindset and experience working cross-functionally with Marketing, Creative, Analytics and other teams
A genuine passion for football, with strong knowledge of major competitions, clubs, players, football audiences and the wider football media landscape
Fluent English. Spanish is a plus.
Previous experience in sports, media or entertainment marketing is an advantage
Experience working with football-focused digital products or audiences is an advantage
Experience with subscription-based, streaming or OTT media products is an advantage
Experience analysing organic versus paid performance and understanding how the two channels interact is an advantage
Experience working across multiple international markets is an advantage
Additional language skills are an advantage
Experience using automation or AI tools to improve marketing reporting, analysis or operational workflows is an advantage

Benefits

Comp & perks

23 days of PTO + 14 bank holidays
Flexible remuneration system through Coverflex, including: up to €220 for meals, €136 for commuting, and no limit for kindergarten expenses (monthly)
Annual medical check up
Quarterly bonuses
Flash Bonuses
Mid year and year end retreats