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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content marketing and social media strategy, with a strong focus on audience engagement and cultural relevance in Indonesia. Proficient in managing cross-functional collaborations and utilizing data insights to optimize content performance.
Highest-signal resume keywords
Content Marketing StrategySocial Media ManagementStakeholder ManagementData-Driven Decision MakingCreative Content Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content MarketingSocial Media StrategyVideo Content DevelopmentAudience EngagementCultural Trend Analysis
Soft Skills
Strong Communication SkillsProject ManagementCollaborationCreative Instincts
Tools & Technologies
MetaTikTokXSpotify
Industry Keywords
Digital LandscapeFandom BehaviorCultural ConversationsInfluencer MarketingCreative Campaigns
About the role
Key responsibilities & impact- Own day-to-day execution of Spotify Indonesia’s social channels across Meta, TikTok, X, and emerging platforms
- Contribute to Spotify’s social voice and presence in Indonesia through culturally relevant, platform-native storytelling
- Lead content marketing initiatives tied to artist and podcast releases, live events, editorial moments, and on-platform campaigns
- Develop video content from ideation through distribution
- Identify cultural trends, fandom signals, emerging formats, and conversations, translating them into content opportunities
- Brief and collaborate with agencies and internal cross-functional teams to develop and produce content
- Build and maintain relationships with artists, labels, podcast and video creators, agencies, and internal partners
- Manage stakeholder alignment and deliver projects at pace across Marketing, Creative, Editorial, partnerships, and global teams
- Use data and performance insights to evaluate content, optimize approaches, and communicate learnings and recommendations
- Share learnings and best practices with regional and global teams
Requirements
What you’ll need- 7+ years of experience in content marketing, including social media, spanning strategy and creative work in Indonesia
- Strong understanding of Indonesia’s digital and social landscape, fandom behavior, cultural conversations, and audience engagement across platforms
- Experience working with creators, agencies, and cross-functional teams to deliver social and content campaigns
- Experience planning and developing social media and content marketing strategies across relevant media channels
- Strong creative instincts and connection to internet culture, music, podcasts, and fandoms
- Ability to use data and insights to inform creative decisions, measure performance, and optimize campaigns
- Stakeholder management across internal teams, external partners, agencies, and creator ecosystems
- Ability to manage multiple projects and priorities in a fast-moving environment
- Strong communication skills in Bahasa Indonesia and English
- Familiarity with Spotify as a product and understanding of audience engagement with the platform
- Experience across broader marketing and media channels, including creator and influencer marketing
Benefits
Comp & perks- Flexibility to work where you work best
- Flexibility to work from home
- Some in-person meetings with a flexible work arrangement