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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading high-performing sales teams within digital advertising, focusing on net-new customer acquisition and pipeline management. Proficient in developing scalable prospecting strategies and fostering a results-driven sales culture through effective coaching and performance metrics.
Highest-signal resume keywords
Digital Media Sales ExperienceB2B Sales LeadershipPipeline ManagementSalesforce ProficiencyDigital Advertising Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Cycle ManagementProspecting StrategiesCustomer AcquisitionPerformance ImprovementKPI DevelopmentSales ForecastingAdvertising TechnologyProgrammatic BuyingData-Driven SolutionsRevenue Target Achievement
Soft Skills
CoachingCollaborative LeadershipRelationship BuildingCommunicationInclusive Leadership
Tools & Technologies
Salesforce
Industry Keywords
Digital AdvertisingAd TechSaaSMartechPerformance Marketing
About the role
Key responsibilities & impact- Define and lead the New Business go-to-market strategy across the US and Canada
- Expand Spotify's presence in new and underpenetrated advertiser categories
- Lead, coach, and develop a high-performing, outbound-focused sales team
- Drive the full sales cycle from prospecting and lead qualification through negotiation and closing
- Build scalable prospecting strategies, outreach frameworks, and repeatable sales processes
- Accelerate pipeline generation and first-time advertiser acquisition
- Foster a results-driven sales culture through coaching, performance expectations, measurable KPIs, and pipeline management
- Develop sales playbooks, vertical-specific narratives, and performance storytelling
- Partner with Marketing, Sales Enablement, Product, and vendor teams
- Strengthen competitive positioning and acquisition strategies across Spotify's audio, video, and programmatic advertising solutions
- Build relationships with agencies, brands, and senior decision-makers
- Identify new opportunities and turn first-time advertisers into long-term partners
- Own net-new revenue targets, pipeline health, forecasting accuracy, and sales performance
- Use Salesforce and data-driven insights to identify opportunities and improve results
- Report to E&S leadership
Requirements
What you’ll need- 10+ years of experience in digital media sales or related B2B industries
- 5+ years leading, coaching, and developing high-performing sales teams
- Proven experience leading high-velocity, outbound-focused B2B sales teams
- Experience ideally within digital advertising, ad tech, SaaS, martech, or performance marketing
- Strong track record of driving net-new customer acquisition
- Experience building scalable prospecting strategies
- Experience leading teams through the full sales cycle, from initial outreach to closed-won business
- Experience with disciplined pipeline management, measurable KPIs, hands-on coaching, and continuous performance improvement
- Deep understanding of digital advertising, including direct and programmatic buying, measurement, advertising technology, and data-driven solutions
- Experience setting and delivering ambitious new-business revenue targets
- Experience using pipeline metrics, conversion data, and sales forecasting
- Ability to build trusted relationships with senior agency and brand decision-makers
- Ability to communicate the value of advertising solutions
- Inclusive, collaborative leadership and talent development
Benefits
Comp & perks- Equity
- Bonus or commission
- Health insurance
- Six month paid parental leave
- 401(k) retirement plan
- Monthly meal allowance
- 23 paid days off
- 13 paid flexible holidays
- Paid sick leave
- Flexible work from home arrangements
