Growth Lead

Spotify

. Lead Spotify's growth strategy in Japan, driving Premium subscriber acquisition, conversion, retention and revenue performance .

Posted 10/21/2026full-timeTokyo • JapanSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving subscriber growth through strategic marketing initiatives, leveraging data analytics and consumer insights to optimize acquisition, conversion, and retention strategies. Proficient in collaborating across functions and leading teams to achieve measurable business outcomes in the digital consumer landscape.

Highest-signal resume keywords

Subscriber Growth StrategyDigital Marketing ExperienceData Analytics ProficiencyCRM and Lifecycle CampaignsFluent Japanese and Business English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Subscriber AcquisitionConversion OptimizationRetention StrategiesCustomer Insights AnalysisSQL ProficiencySubscription Business EconomicsExperimentation DesignPerformance EvaluationCRM DevelopmentLifecycle Marketing

Soft Skills

Cross-Functional CollaborationStakeholder InfluenceTeam LeadershipOwnership of InitiativesInterest in Developing Others

Tools & Technologies

Analytics ToolsAI-Powered ToolsEmail Marketing PlatformsPush Notification SystemsIn-App Messaging Solutions

Industry Keywords

Digital Consumer BusinessStreamingEntertainmentE-CommerceConsumer TechnologyJapanese Consumer BehaviourMarket TrendsCompetitive DynamicsBusiness CasesGrowth Priorities

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead Spotify's growth strategy in Japan, driving Premium subscriber acquisition, conversion, retention and revenue performance
Own and deliver the Premium growth plan, identifying opportunities across the customer journey and translating them into measurable business outcomes
Work with Marketing, Music and Partnerships leadership to shape growth priorities based on consumer insights, market trends and competitive dynamics
Partner with telecommunications, device, payment and content partners to unlock subscriber growth
Design and run experiments across paid, owned and in-app channels
Develop CRM and lifecycle marketing strategies across email, push notifications and in-app messaging
Collaborate with Product, Data Science, Payments and Finance teams to build business cases and evaluate performance
Lead and develop a team member
Share learnings with regional Growth teams
Explore AI-powered tools to improve decision-making and execution

Requirements

What you’ll need

Experience driving growth in a digital consumer business, such as streaming, entertainment, e-commerce or consumer technology
Track record of owning subscriber or commercial growth targets
Understanding of acquisition, conversion and retention and their contribution to sustainable growth
Experience in digital marketing, CRM and lifecycle campaigns
Ability to turn customer insights into meaningful action
Confidence using data, analytics tools and experimentation to make decisions and evaluate performance
Familiarity with SQL
Understanding of subscription business economics, including customer lifetime value, subscriber acquisition cost and gross margin
Strong understanding of Japanese consumer behaviour and culture
Ability to collaborate across functions, influence stakeholders and take ownership of initiatives
Interest in developing others and using AI to improve work
Fluent Japanese and confident business English
CV/Resume must be submitted in English

Benefits

Comp & perks

Flexibility to work where you work best
Flexibility to work from home
Reasonable accommodations during the interview process
Accessibility support throughout the recruitment process
Permanent employment