Head of Measurement – Advertising Effectiveness

Spotify

. Build and transform Spotify’s global measurement and effectiveness function across brand, performance, and full-funnel advertising .

Posted 11/10/2026full-timeNew York City • New York • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in advertising measurement and marketing science, with a strong focus on incrementality, causal inference, and experimentation. Proven ability to lead multidisciplinary teams and influence strategic investment decisions in a fast-paced environment.

Highest-signal resume keywords

Advertising Measurement ExpertiseIncrementality And Causal InferenceMarketing Effectiveness StrategyLeadership In Multidisciplinary OrganizationsCompelling Communication With C-Suite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

IncrementalityCausal InferenceExperimentationAttributionMarketing Mix ModelingBrand LiftMeasurement ApproachesData Science CollaborationAdvertising Impact MeasurementCommercial Thinking

Soft Skills

Compelling CommunicationExecutive PresenceAbility To Thrive In Fast-Moving EnvironmentsChallenging Conventional ThinkingBalancing Long-Term Ambition With Near-Term Delivery

Industry Keywords

Advertising EffectivenessAdvertiser ConsultingMeasurement Challenges In AudioVideo And PodcastsAI Impact On MeasurementIndustry StandardsEngagement With CMOsAgency LeadersThought LeadershipCross-Functional Investments

About the role

Key responsibilities & impact

Build and transform Spotify’s global measurement and effectiveness function across brand, performance, and full-funnel advertising
Lead approaches to incrementality, causal inference, experimentation, attribution, marketing mix modeling, and brand lift
Set scientific requirements for measuring advertising impact and influence investment priorities with Product, Engineering, and Data Science
Build marketing science and advertiser consulting capabilities to improve advertiser results and strengthen commercial relationships
Develop measurement approaches tailored to key advertiser industries
Set a research agenda and build relationships with measurement and technology partners
Anticipate the impact of AI, new methods, and ecosystem changes on measurement
Shape industry standards through engagement with CMOs, agency leaders, industry boards, conferences, and thought leadership
Design, scale, and lead a high-performing global team across measurement strategy, marketing science, advertiser consulting, research, and partnerships
Provide scientific expertise and advertiser insight to Advertising leadership decisions
Report directly to the SVP of Advertising and participate in the global Advertising leadership team

Requirements

What you’ll need

Accomplished senior leader in advertising measurement, marketing science, or advertiser effectiveness, ideally at a leading ad platform, technology company, or measurement organization
Track record of setting strategy, building or transforming capabilities, and delivering impact at scale
Deep expertise in incrementality, causal inference, experimentation, attribution, and marketing effectiveness
Understanding of advertiser investment decisions and how measurement drives media allocation, confidence, and growth
Scientific rigor combined with commercial thinking, translating complex evidence into clear priorities, narratives, and recommendations
Understanding of product, data, technology, and privacy factors shaping modern measurement
Experience influencing cross-functional investments
Understanding of measurement challenges in audio, video, and podcasts
Forward-looking view of AI and evolving industry standards in advertising effectiveness
Experience building and leading multidisciplinary organizations and developing senior leaders
Compelling communication and executive presence with C-suite advertisers, agencies, and industry bodies
Ability to thrive in fast-moving environments, challenge conventional thinking, and balance long-term ambition with near-term delivery
Ability to work from the New York office 2–3 times per week

Benefits

Comp & perks

Equal opportunity employer
Reasonable accommodations during the interview and application process
Support for accessibility needs throughout recruitment