Marketing Lead

Spotify

. Set and run a marketing plan for Colombia tied to brand health, user growth and cultural relevance with Gen Z .

Posted 11/5/2026full-timeBogotá • ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in multi-channel marketing strategies, particularly within the music and entertainment sectors, while effectively leveraging data insights to drive brand growth and cultural relevance. Proven ability to build relationships with creators and industry partners, ensuring brand consistency and impactful campaigns tailored to local audiences.

Highest-signal resume keywords

8+ Years Of Marketing ExperienceMulti-Channel Marketing SkillsKnowledge Of Colombia's Music IndustryFluency In Spanish And EnglishExperience Managing Agency Partners

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCampaign ManagementBudget ManagementBrand StrategyContent StrategyTrend IdentificationPerformance TrackingCreative PresentationCommunity BuildingCultural Impact Campaigns

Soft Skills

LeadershipCollaborationDecisivenessCoachingCommunication

Industry Keywords

Gen ZCultural RelevanceSocial MediaInfluencer MarketingMusic IndustryCreative CollaboratorsLocal ArtistsCulturally Diverse TeamsMarketing PlanStakeholder Engagement

About the role

Key responsibilities & impact

Set and run a marketing plan for Colombia tied to brand health, user growth and cultural relevance with Gen Z
Lead global and local campaigns across channels using data and audience insights
Lead social and creator content strategy to build community and start conversations
Identify trends, tailor content to each platform and work with creators to extend reach
Partner with the Music team to ensure credibility with local artists, industry and fans
Maintain Spotify's brand consistency while making it distinctly Colombian
Develop relationships with creators, creatives, influencers and industry partners
Amplify exclusive content, events and initiatives with internal teams
Lead agencies and vendors to deliver high-quality, accountable work
Manage the local marketing budget, track performance and ROI, and adjust based on data
Report to the Head of Marketing, Latam & Iberia
Work closely with Global Marketing, Music, PR & Comms, Growth and Podcasts

Requirements

What you’ll need

8+ years of marketing experience, ideally in music, entertainment or content
Track record of brand campaigns that made a cultural impact and drove business results
Experience managing agency partners and budgets
Ideally, experience coaching others
Strong social, creator and multi-channel marketing skills
Comfortable working with data to make decisions
Knowledge of Colombia's music industry, artists and youth culture
Ability to present and champion bold creative ideas to stakeholders at every level
Experience working across international markets or with culturally diverse teams
Ability to stay calm and decisive when priorities shift fast
Fluency in Spanish and English
Bonus: existing network of creative collaborators in Colombia

Benefits

Comp & perks

Flexibility to work where you work best
Flexibility to work from home
Hybrid work arrangement with in-person meetings