Performance Marketing Activation Specialist

Spotify

. Own daily campaign stewardship, including trafficking, QA, launch, high-touch optimization, and reporting, primarily for Google Search campaigns .

Posted 10/8/2026full-timeNew York City • New York • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing performance marketing campaigns across various platforms, including Google Search, Meta, and TikTok, with a strong focus on data analysis and reporting. Proficient in utilizing marketing technology tools and methodologies to drive acquisition and conversion results.

Highest-signal resume keywords

Google Search Campaign ManagementPerformance Marketing ExecutionA/B Testing and ExperimentationExcel/Sheets ProficiencyMarketing Technology Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StewardshipOptimization ToolsData AnalysisBudget RecommendationsBilling ReconciliationIncrementality TestingConversion Lift MethodologyGeoX MethodologyApp Install CampaignsWeb Conversion Campaigns

Soft Skills

Detail-OrientedAnalyticalResults-DrivenExcellent CommunicationCollaborative

Tools & Technologies

Google AnalyticsTableauSmartlyMMPsWebsite PixelsCDPsAI Tools

Industry Keywords

Performance MarketingDirect Response InitiativesCampaign TraffickingCross-Functional CollaborationMedia Attribution

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own daily campaign stewardship, including trafficking, QA, launch, high-touch optimization, and reporting, primarily for Google Search campaigns
Manage additional paid channels including Meta, Snapchat, TikTok, Google App Campaigns, and Apple Search Ads
Contribute to campaign strategy and budget recommendations for large-scale, multi-million-dollar direct response initiatives
Manage campaign pacing and billing reconciliation
Design and run A/B tests and experiments
Analyze test results against the learning agenda and deliver concise reporting with analytics partners
Support incrementality testing across Conversion Lift and GeoX methodologies
Partner with Strategy to optimize Search and Social strategies across channels
Cultivate vendor and platform relationships and maximize their potential
Collaborate with cross-functional partners, analytics teams, external platforms, and agencies to drive acquisition and conversion results

Requirements

What you’ll need

3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns
Deep hands-on experience managing Google Brand and Nonbrand Search campaigns
Experience with Meta, Snapchat, TikTok, Google App Campaigns, Apple Search Ads, and optimization tools such as Smartly is a plus
Strong Excel/Sheets skills
Knowledge of the Marketing Technology ecosystem and media attribution
Familiarity with MMPs, website pixels, CDPs, Google Analytics, and Tableau
Experience using AI tools to streamline daily work, especially campaign trafficking and management
Detail-oriented, analytical, and results-driven
Excellent communication skills
Educated to BA/BS level or have equivalent experience
Ability to work independently in a fast-paced, complex environment
Strong work ethic and sound judgment
Collaborative, curious, and open-minded
Collaboration hours aligned to the EST time zone

Benefits

Comp & perks

Equal opportunity employer
Reasonable accommodations throughout the recruitment and interview process
Flexibility to work where you work best
Hybrid work arrangement with 2–3 days per week in the office