Social Strategy Manager – Podcasts, Audiobooks & Fitness

Spotify

. Lead organic social strategy for high-impact campaigns, creator partnerships, and cultural moments across Spotify's podcasts, books, and fitness experiences, from planning through evaluation .

Posted 10/8/2026full-timeUnited StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in leading organic social media strategy and managing complex campaigns across multiple platforms, with a strong focus on audience engagement and performance evaluation. Proven ability to collaborate with cross-functional teams and external partners to develop innovative social strategies that align with marketing objectives.

Highest-signal resume keywords

Organic Social Media StrategyIntegrated Marketing CampaignsSocial AnalyticsProject ManagementAudience Engagement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media StrategyCampaign DevelopmentContent CreationPerformance EvaluationTrend Analysis

Soft Skills

Clear CommunicationStakeholder Relationship ManagementDecision-Making

Tools & Technologies

InstagramTikTokYouTubeReddit

Industry Keywords

Consumer BrandsEntertainmentTechnologyMedia

About the role

Key responsibilities & impact

Lead organic social strategy for high-impact campaigns, creator partnerships, and cultural moments across Spotify's podcasts, books, and fitness experiences, from planning through evaluation
Translate integrated marketing objectives into creative, platform-native social strategies
Manage complex social campaigns across internal teams and agency partners, including briefs, timelines, creative development, approvals, and delivery
Partner with Creative, Communications, Marketing, Product, Content Partnerships, Paid Media, Legal, and external agencies
Identify emerging audience behaviors, creator trends, and cultural opportunities
Shape social creative and content capture strategies for podcasts, long-form video, live events, and experiential activations
Develop social strategy frameworks and best practices for cross-functional teams and senior stakeholders
Define campaign success metrics, evaluate performance, and turn audience insights into recommendations

Requirements

What you’ll need

7+ years of experience in organic social media strategy, social marketing, or a related role within consumer, entertainment, technology, or media brands
Experience developing social strategies for integrated marketing campaigns
Understanding of audiences engaging with podcasts, books, fitness, and creator-led content
Strong editorial judgment and practical understanding of internet culture, emerging trends, and relevant brand opportunities
Understanding of major social platforms, including Instagram, TikTok, YouTube, Reddit, and emerging channels
Ability to manage complex projects, collaborate across functions, and guide agency partners through creative development, production, and campaign execution
Ability to use social analytics and performance insights to set goals, evaluate results, and make strategic recommendations
Clear communication, trusted stakeholder relationships, and thoughtful decision-making when priorities shift

Benefits

Comp & perks

Flexible work location arrangements
Flexibility to work from home
Reasonable accommodations during the interview process