Conversion Optimisation Lead

Spotlight Sports Group

. Own click-to-FTD performance across racing, sport and casino, driving weekly decision-making through performance insight, actions and recommendations against FTD, EPC and conversion targets.

Posted 11/4/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in conversion strategy and optimization within the betting and casino sectors, leveraging data-driven insights to enhance performance and drive growth. Proven ability to lead teams, manage cross-functional collaboration, and implement structured experimentation programs to achieve conversion targets.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)A/B TestingDigital Funnel OptimizationData AnalysisLeadership in Performance Roles

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Conversion StrategyPerformance InsightLanding Page OptimizationBehavioral AnalyticsAttribution TrackingCohort AnalysisIncremental MeasurementAffiliate EconomicsStructured ExperimentationCommercial Decision-Making

Soft Skills

Team LeadershipStakeholder InfluenceCross-Functional Collaboration

Industry Keywords

BettingCasinoAffiliate MarketingPerformance RolesSafer Gambling Standards

About the role

Key responsibilities & impact

Own click-to-FTD performance across racing, sport and casino, driving weekly decision-making through performance insight, actions and recommendations against FTD, EPC and conversion targets.
Set and lead conversion strategy from activation handoff to first deposit across products, landing pages, offer placements, registration/deposit pathways, app and web journeys.
Lead the test-and-learn programme with Product, prioritising tests by expected impact, incremental uplift and scalability.
Own conversion performance for key monetisation positions across the offers hub and sports, racing and casino products.
Optimise betting journeys end-to-end, including deep links, integrated journeys, betslip links and other friction-reduction mechanics.
Build intent-led journeys using persona, behavioural and propensity signals from Data Intelligence.
Own offer presentation and decisioning with the Head of Commercial Optimisation and Partnerships.
Work with CRM on registered-no-deposit and other pre-FTD journeys, aligning messaging, segmentation and landing pages with conversion strategy.
Ensure click IDs, source tracking, attribution and test measurement are in place before journeys go live.
Drive daily uplift through boosts, bet builders and other promotions in converting placements, working with Partnerships, Content, Product and Affiliate Operations.
Define and prioritise conversion requirements for central teams; secure delivery, manage dependencies and coordinate external capabilities with partners.
Lead and develop the conversion team, set priorities, manage capacity and escalate issues at the Affiliate Growth Team.
Champion compliance and safer gambling standards across conversion activity.

Requirements

What you’ll need

Proven leadership in conversion, CRO, growth or performance roles within betting, casino, or affiliate businesses.
A strong track record of running structured experimentation programmes at scale, including research, prioritisation, A/B testing, measurement and rollout of successful variants.
Strong grasp of affiliate economics including CPA, revenue share, EPC, NGR and cohort LTV, and the ability to balance conversion volume with downstream customer value.
Strong understanding of digital funnels, landing page optimisation, behavioural analytics, tracking and attribution.
Data-literate and comfortable working with propensity scores, cohort analysis and incremental measurement, turning analysis into clear commercial decisions.
Experience leading small teams and influencing senior stakeholders across Product, Data, Marketing, and Partnerships.

Benefits

Comp & perks

private medical insurance
excellent parental leave
a working globally policy
mental health support
assistance programs
social gatherings
a pension scheme
various other benefit schemes
birthdays off work
25 days of holiday per year
life assurance
exclusive perks like the Star card
Step Further Awards (employee recognition program)
Season Ticket Loan
Cycle to Work Scheme
complimentary access to our Racing Post Members Club, complete with an Ultimate Membership
volunteer two days per year with our charity partner