Senior Online Marketing Manager – SEA

squadt GmbH - Agentur für E-Commerce Marketing

. You will manage the entire lifecycle of your Google Ads and Microsoft Advertising campaigns—from clean setup and day-to-day optimization to scaling.

Posted 10/9/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads and Microsoft Advertising campaigns, focusing on Cost per Lead (CPL) and Return on Ad Spend (ROAS). Proficient in data analysis and reporting to drive strategic recommendations for client growth.

Highest-signal resume keywords

Google Ads ManagementMicrosoft Advertising ManagementSmart Bidding StrategiesGoogle Analytics 4 (GA4)Performance Max Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationCost per Lead (CPL)Return on Ad Spend (ROAS)Data-Driven Decision MakingConversion TrackingAttribution ModelsPerformance DashboardsKeyword OptimizationAudience TargetingBidding Strategies

Soft Skills

Strong Organizational SkillsHigh InitiativeAnalytical Mindset

Tools & Technologies

Google AdsMicrosoft AdvertisingGoogle Analytics 4 (GA4)Data StudioAmazon Ads

Industry Keywords

E-CommerceB2B MarketingPaid SearchLead GenerationMedia Budget Management

About the role

Key responsibilities & impact

You will manage the entire lifecycle of your Google Ads and Microsoft Advertising campaigns—from clean setup and day-to-day optimization to scaling.
You will optimize bidding, keywords, and audiences to sustainably reduce CPL and maximize ROAS across your client accounts.
You will independently manage your client accounts, identify growth opportunities at an early stage, and implement them proactively.
You will create meaningful reports and derive clear, strategic recommendations for action for your clients.
Full-time support for the Paid Search team starting January 1, 2027.

Requirements

What you’ll need

You have at least 2–3 years of direct, hands-on experience managing and optimizing data-driven Google Ads campaigns, with a clear focus on sales or lead generation.
You confidently optimize campaigns based on Cost per Lead (CPL) and Return on Ad Spend (ROAS / KUR), making decisions based on reliable data rather than gut instinct.
You have experience independently managing accounts with significant media budgets, preferably in an agency, e-commerce, or B2B environment.
You are proficient in Smart Bidding strategies, Search, Shopping, and Performance Max campaigns, and have a basic understanding of conversion tracking and attribution models.
Practical experience with Google Analytics 4 (GA4) and creating clear performance dashboards, such as in Data Studio, is highly desirable.
You have a strong affinity for numbers and a performance-oriented marketing mindset.
High initiative and strong organizational skills are more than just buzzwords to you.
Experience with Amazon Ads is a plus.

Benefits

Comp & perks

Flat hierarchies and a close-knit team
Company health insurance and occupational pension scheme
Employee discounts
Regular team events
Flexible working hours
Mobile working
Modern technical equipment