Manager, Marketing – MMO

Square Enix

. Develop integrated marketing and PR game expansion activation programs, defining KPIs, budgets, and cost per activity.

Posted 10/15/2026full-timeEl Segundo • California • United StatesMid-LevelSenior💰 $80,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing campaign management, focusing on digital marketing strategies, media planning, and performance optimization. Proficient in utilizing marketing analytics tools to drive insights and enhance campaign effectiveness across various channels.

Highest-signal resume keywords

Integrated Campaign ManagementDigital MarketingMarketing AnalyticsProject ManagementMedia Buying

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisKPI DefinitionBudget ManagementFull-Funnel OptimizationContent Calendar Development

Soft Skills

Communication SkillsInterpersonal SkillsCritical ThinkingProblem-SolvingCreative Mindset

Tools & Technologies

Power BI

Industry Keywords

Gaming IndustryLive ServiceSubscription EnvironmentMedia ChannelsCo-Marketing Partnerships

About the role

Key responsibilities & impact

Develop integrated marketing and PR game expansion activation programs, defining KPIs, budgets, and cost per activity.
Manage evergreen lifecycle campaigns for live service products, focusing on full-funnel optimization.
Define creative requirements and deliver campaigns for Evergreen, Winback, and Lapsed player audiences.
Manage media buying agencies and create and optimize media plans for specific media vehicles, regions, and audience segments.
Provide reports and insights to optimize creative, reach, engagement, and impact across channels.
Analyze agency data, evaluate campaign performance, identify optimization opportunities, and reallocate budgets to maximize ROI.
Coordinate internal teams, external partners, digital agencies, and media agencies for pre-order, launch, and evergreen campaigns.
Manage asset distribution across owned and paid media channels, ensuring brand guideline and localization compliance.
Develop content calendars and logistical plans for consumer events.
Build on-brand co-marketing and licensed partnerships with third-party brands.
Share campaign insights with regional marketing teams to define campaign best practices.
Coordinate with PR, community, EU territory cross-functional teams, business intelligence, eCRM, merchandise, events, sales, and external partners.

Requirements

What you’ll need

3+ years of experience in digital marketing, preferably within a live service or subscription environment, with a focus on integrated campaign management.
Strong understanding of key paid media channels including search, social, and programmatic.
Proficiency in marketing analytics tools and platforms such as Power BI.
Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.
Excellent communication and interpersonal skills.
Critical thinking and problem-solving abilities with a creative mindset.
Experience in the gaming or entertainment industry is a plus.

Benefits

Comp & perks

100% Medical, Dental, Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium.
Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars.
Wellness programs- mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.
Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holiday and provide job protected leave for life’s unexpected moments.
401K auto enrollment and employer-match contribution.
Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library.
Refer our next new team member and receive a $1000 bonus.