Senior CVM and Marketing Analysis, Banking Industry

SSC HR Solutions

. Own and develop CVM and marketing analytics for the banking industry .

Posted 9/22/2026full-timeRemote • EgyptSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Banking CVM and Marketing Analytics, with a strong focus on customer segmentation, campaign design, and regulatory compliance. Proven ability to drive banking commercial objectives through effective marketing strategies and data-driven insights.

Highest-signal resume keywords

Banking CVM ExperienceCustomer SegmentationCampaign Design and MeasurementIncrementality MeasurementSQL Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer SegmentationCross-Sell ModellingCampaign EligibilityUplift MeasurementIncrementality MeasurementControl Group DesignCVM Use CasesBanking Commercial DriversRegulatory RequirementsSQL

Tools & Technologies

Customer Data PlatformCampaign Management Platform

Industry Keywords

Banking IndustryMarketing AnalyticsProduct HoldingDeposit GrowthBalance GrowthLending PropensityNew-to-Bank AcquisitionCard ActivationSilent AttritionIslamic Banking

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own and develop CVM and marketing analytics for the banking industry
Design and measure banking marketing campaigns end-to-end
Apply customer segmentation, cross-sell modelling, campaign eligibility, uplift, and incrementality measurement
Support banking commercial objectives including product holding and cross-sell, deposit and balance growth, lending and card propensity, and new-to-bank acquisition
Own CVM use cases including cross-sell, card activation and usage, balance growth, silent attrition, and lifecycle and transaction triggers
Design control groups and measure incrementality
Apply marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability
Define customer attributes and segments in collaboration with Engineering teams

Requirements

What you’ll need

7+ years of experience in Banking CVM, Customer Marketing, or Marketing Analytics
Strong experience in customer segmentation, cross-sell modelling, campaign eligibility, uplift, and incrementality measurement
Solid experience in the Banking industry
Experience designing and measuring banking marketing campaigns end-to-end
Strong understanding of banking commercial drivers, including product holding and cross-sell, deposit and balance growth, lending and card propensity, and new-to-bank acquisition
Experience owning CVM use cases such as cross-sell, card activation and usage, balance growth, silent attrition, and lifecycle and transaction triggers
Good understanding of marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability
Strong experience in control group design and incrementality measurement
SQL knowledge required
Nice to have: Islamic Banking experience
Nice to have: Customer Data Platform or Campaign Management Platform experience
Nice to have: Experience working with Engineering teams to define customer attributes and segments