Senior CVM, Marketing Analysis

SSC HR Solutions

. Decide which customer attributes and segments are worth building .

Posted 9/18/2026full-timeRemote • EgyptSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in Telco customer value management (CVM) and marketing analytics, with a strong focus on customer segmentation, campaign design, and measurement. Proficient in SQL and familiar with Customer Data Platforms, capable of collaborating with engineering teams to define customer attributes and segments.

Highest-signal resume keywords

Telco ExperienceCustomer Base ManagementCampaign Design and MeasurementSQL SkillsCVM Use Cases

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer SegmentationChurn EconomicsIncrementality MeasurementControl DesignARPU AnalysisRecharge Behaviour AnalysisPrepaid and Postpaid MechanicsCross-Sell StrategiesCampaign Impact MeasurementCVM Use Case Development

Tools & Technologies

Customer Data PlatformCampaign Management Platform

Industry Keywords

TelcoCVMMarketing AnalyticsCustomer AttributesCustomer Segments

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Decide which customer attributes and segments are worth building
Own the Telco use case library
Define what each customer segment means commercially and how its value is measured
Design and measure customer campaigns
Build and use customer segments in a real customer data or campaign environment
Own CVM use cases end to end, including churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade
Prove campaign impact through control design, uplift, and incrementality measurement
Work with engineering teams to specify customer attributes and segments
Work with a Customer Data Platform or campaign management platform

Requirements

What you’ll need

7+ years of experience
Telco experience is mandatory
Experience in Telco CVM, customer base management, or marketing analytics
Hands-on experience in personally designing and measuring campaigns
Strong understanding of Telco commercial drivers, including ARPU, churn economics, recharge behaviour, prepaid and postpaid mechanics, and cross-sell into fixed and content
Experience with customer segmentation in a real customer data or campaign environment
Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade
Strong understanding of control design, uplift, and incrementality measurement
Strong SQL skills
Experience with a Customer Data Platform or campaign management platform is preferred
Experience working with engineering teams to specify customer attributes and segments