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Senior Marketing Designer
Staff Domain. Lead creation of marketing collateral, digital content, and campaigns for a growing Australian business in a specialised technical industry .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in graphic design and digital marketing, with a strong focus on creating engaging marketing collateral and executing B2B campaigns. Proficient in Adobe Creative Suite, particularly InDesign, Photoshop, and Illustrator, with a solid understanding of print production and digital content strategies.
Highest-signal resume keywords
Advanced Adobe InDesign SkillsStrong Proficiency in Photoshop and IllustratorB2B Marketing ExperienceVideo Editing and Content Production SkillsEmail Marketing Platform Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignDigital MarketingPrint ProductionContent CreationVideo EditingEmail Campaign ManagementTechnical Specification InterpretationImage PreparationInfographic DesignWebsite Management
Soft Skills
Strong Written and Verbal CommunicationHighly OrganisedAttention to DetailProactive ApproachCollaboration with Stakeholders
Tools & Technologies
Zoho CampaignsMailchimpKlaviyoHubSpotEcommerce PlatformsMarketing Automation ToolsAI-Assisted Design Tools
Industry Keywords
B2B MarketingTechnical Product MarketingDigital Content StrategyBrand GrowthLead Generation
About the role
Key responsibilities & impact- Lead creation of marketing collateral, digital content, and campaigns for a growing Australian business in a specialised technical industry
- Own projects from brief to delivery
- Design product brochures, catalogues, technical datasheets, and product-family collateral
- Produce print-ready artwork for brochures, exhibitions, signage, and promotional material
- Edit and prepare source images for print and digital marketing collateral
- Create and edit videos explaining technical products, features, and customer issues
- Create website graphics, social-media assets, and sales presentations
- Edit and enhance product photography
- Build infographics and diagrams that clarify technical products
- Analyse competitor websites and benchmark product presentation, imagery, and design standards
- Maintain consistent branding and the brand asset library
- Develop and execute B2B marketing campaigns aligned to the sales pipeline
- Support new product launches and promotions end to end
- Write and build email campaigns and customer communications
- Create website and digital-channel content, including LinkedIn
- Maintain current product content, imagery, and pages on the website
- Audit the website and dealer websites for accurate product, branding, and technical information
- Build and maintain a video platform for product, technical, and training content
- Research competitors and identify positioning opportunities
- Contribute to the overall marketing strategy
- Build and manage email campaigns in the marketing platform
- Organise and segment customer and prospect data
- Connect email platform, website, and customer database activity
- Review and update PDF datasheets and catalogues annually
- Report monthly on campaign performance with actionable recommendations
- Maintain a rolling content and campaign calendar
- Flag delivery-timeline risks early
- Work closely with the Melbourne-based team and contribute ideas and process improvements
Requirements
What you’ll need- 5+ years of professional experience in graphic design, marketing design, or digital marketing
- Advanced Adobe InDesign skills
- Strong proficiency in Photoshop and Illustrator
- Professional print production, print-ready artwork, pre-press requirements, and image preparation for print and digital outputs
- Portfolio showcasing professional brochures, catalogues, datasheets, or comparable print and marketing collateral
- Strong video editing and content production skills, including product demonstrations, explainer videos, screen recordings, captions, and content optimisation for web and social channels
- Practical B2B marketing experience, including campaign planning, execution, email marketing, and customer communications
- Hands-on experience with email marketing platforms such as Zoho Campaigns, Mailchimp, Klaviyo, HubSpot, or similar platforms
- Ability to interpret technical specifications and translate complex information into clear, visually engaging content
- Strong written and verbal English communication skills
- Confidence collaborating directly with international stakeholders
- Highly organised with strong attention to detail, particularly when working with technical information, specifications, and product-related content
- Self-sufficient and proactive approach, with ability to take ownership of projects, make informed decisions independently, and drive tasks through to completion
- Commercial understanding that marketing activities should support brand growth, customer engagement, and lead generation
- Experience in B2B, industrial, medical, technology, or technical product marketing highly regarded
- Exposure to website management, ecommerce platforms, marketing automation, AI-assisted design and content creation, photography, motion graphics, animation, or the Zoho ecosystem advantageous
Benefits
Comp & perks- HMO, dental, and life insurance for you and one free dependent from day one, with the option to add more
- Uncapped placement incentives
- Ongoing training and upskilling opportunities
- Paid leaves including birthday, vacation, medical, and maternity
- Up to 6 vacation days convertible to cash on your anniversary
- Employee engagement activities such as year-end party, family day, team building, and more