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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading enterprise content marketing strategies, with a strong focus on editorial quality, stakeholder management, and the ability to connect content to business value. Proven track record in developing high-performing teams and scalable content processes while navigating complex organizational dynamics.
Highest-signal resume keywords
Content Marketing StrategyEditorial LeadershipStakeholder ManagementSEO KnowledgeTeam Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyEditorial JudgmentDigital StorytellingWritingEditingInterviewingStorytellingContent PerformanceResource ManagementBudget Management
Soft Skills
Strategic ThinkingPeople LeadershipInfluencing SkillsCollaborationChange Leadership
Certifications & Qualifications
Degree in MarketingDegree in CommunicationsDegree in JournalismDegree in EnglishDegree in Content Strategy
Industry Keywords
Content MarketingEditorial StrategyDigital MarketingStakeholder PartnershipsContent Governance
About the role
Key responsibilities & impact- Set and lead the enterprise content marketing strategy
- Translate enterprise, regional, business line and sector priorities into a clear and prioritized content agenda
- Advise senior marketing and business leaders on priorities and high-value content programs
- Identify, assess and develop compelling stories across Stantec’s people, projects, expertise, research and market perspectives
- Lead content propositions, narrative frameworks, thought leadership and high-profile editorial programmes
- Serve as senior editorial authority for strategically important content
- Establish operating models, governance, standards and workflows for efficient, scalable content delivery
- Lead prioritization and resource allocation toward high-value opportunities
- Partner with Performance Marketing, Digital Operations, PR and Creative on content planning, activation, amplification and performance
- Lead, develop and inspire a high-performing specialist team
- Build senior stakeholder partnerships and contribute to the Enterprise Digital Marketing leadership team
Requirements
What you’ll need- Outstanding editorial judgment with exceptional writing, editing, interviewing and storytelling skills
- Strong strategic and commercial thinking, with the ability to connect content decisions to audience and business value
- Deep understanding of contemporary content marketing, editorial strategy and digital storytelling
- Strong people leadership, stakeholder management, prioritization and influencing skills
- Proven ability to advise, influence and constructively challenge senior leaders and build alignment across a matrixed organisation
- Ability to navigate ambiguity, competing priorities and complex business needs while maintaining clear strategic direction
- Ability to build scalable processes and ways of working while preserving creativity and editorial quality
- Working knowledge of SEO, audience insights, content performance and the responsible use of AI in content workflows
- Strong change leadership skills with a focus on collaboration, accountability and continuous improvement
- Degree or equivalent experience in marketing, communications, journalism, English, content strategy or a related discipline
- 10+ years of progressive experience in content marketing, editorial, journalism, communications or a related discipline
- Significant experience leading content strategy, editorial or content marketing teams and developing specialist talent
- Demonstrated success developing and executing enterprise or organization-wide content strategies connected to audience, brand, reputation and business objectives
- Experience building, evolving or transforming content capabilities, operating models and ways of working
- Strong track record of translating complex subject matter and expert perspectives into differentiated, credible and compelling content
- Experience managing resources, external partners and budgets against strategic priorities
Benefits
Comp & perks- Health, dental, and vision plans
- Wellness program
- Health care spending account
- Wellness spending account
- Group registered retirement savings plan
- Employee stock purchase program
- Group tax-free savings account
- Life and accidental death & dismemberment (AD&D) insurance
- Short-term/long-term disability plans
- Emergency travel benefits
- Tuition reimbursement
- Professional membership fee coverage
- Paid time off
