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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing operations, marketing technology, and CRM, with a strong focus on strategy, governance, and data integration. Proven ability to lead multidisciplinary teams and drive the adoption of innovative digital capabilities across complex organizations.
Highest-signal resume keywords
Digital Marketing OperationsCRM StrategyMarketing AutomationBusiness IntelligencePeople Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing StrategyData IntegrationSegmentationPersonalized MarketingDigital AnalyticsProduct Roadmap DevelopmentInvestment PrioritizationDigital Experience ManagementResponsible AI GovernanceUX Strategy
Soft Skills
Stakeholder ManagementInfluencing CapabilityStrategic JudgmentChange LeadershipResource Management
Tools & Technologies
Power BIHubSpotCRM PlatformsMarketing Automation ToolsDigital Experience Solutions
Industry Keywords
Marketing TechnologyDigital TransformationData GovernanceEnterprise Change ManagementIntegrated Marketing Strategies
About the role
Key responsibilities & impact- Define the strategy and roadmap for marketing data, reporting and insight
- Set the strategic direction for marketing reporting and business intelligence, including Power BI and new data-source integration
- Lead the enterprise CRM and marketing operations strategy, including CRM, audience data, segmentation, automation and personalized marketing
- Establish governance, standards and adoption approaches for CRM and marketing automation across a complex global organization
- Own the strategy, product roadmap and investment priorities for the enterprise website and related digital experiences
- Partner with IT and development teams to translate marketing priorities into scalable technology and digital experience solutions
- Own the enterprise marketing technology roadmap and recommend technology investment, integration, simplification and lifecycle management
- Set the strategic direction for responsible AI adoption across marketing
- Partner with Content Marketing, Performance Marketing, IT, Data and Analytics teams to create connected audience and digital experiences
- Advise senior marketing, business and technology leaders on digital capabilities, investment priorities and emerging opportunities
- Lead, develop and inspire a high-performing specialist team; manage priorities, resources, budgets and external partners
- Lead the evolution, adoption and transformation of digital marketing capabilities and ways of working across a complex global and matrixed organization
Requirements
What you’ll need- Strong strategic understanding of digital marketing operations, marketing technology and data
- Deep understanding of CRM, segmentation, marketing automation and personalized marketing
- Strong understanding of website strategy, UX, digital analytics and digital development processes
- Working knowledge of data integration, business intelligence, privacy and responsible AI governance
- Strong product, roadmap, investment prioritization and commercial decision-making capability
- Ability to translate complex marketing objectives into clear technology, data and platform requirements
- Strong strategic judgment and ability to navigate ambiguity, competing priorities and complex stakeholder needs
- Excellent people leadership, stakeholder management, adoption and influencing capability
- Demonstrated ability to lead enterprise change and build alignment across Marketing, IT, Data and technology stakeholders
- Ability to balance innovation with scalability, governance, data quality, privacy and operational sustainability
- Degree or equivalent experience in marketing, digital, technology, data, business or related discipline
- 10+ years of progressive experience in digital marketing operations, marketing technology, CRM, digital experience, marketing data or related disciplines
- Significant experience leading multidisciplinary digital teams and developing specialist capability
- Demonstrated success developing and executing integrated enterprise digital or marketing technology strategies and roadmaps
- Proven experience building, evolving or transforming digital marketing capabilities, platforms, operating models and ways of working
- Strong experience with CRM and marketing automation, ideally including HubSpot or a comparable enterprise platform
- Demonstrated experience with marketing data, analytics and reporting environments, including Power BI or comparable business intelligence tools
- Experience owning or influencing enterprise website strategy, UX and digital development roadmaps
- Demonstrated ability to make strategic prioritization and investment decisions across competing digital, data and technology requirements
- Proven ability to advise, influence and constructively challenge senior stakeholders across Marketing, IT, Data and specialist partner teams
- Experience managing resources, budgets, vendors and external partners against strategic priorities
Benefits
Comp & perks- Health plans
- Dental plans
- Vision plans
- Wellness program
- Health care spending account
- Wellness spending account
- Group registered retirement savings plan
- Employee stock purchase program
- Group tax-free savings account
- Life and accidental death & dismemberment (AD&D) insurance
- Short-term/long-term disability plans
- Emergency travel benefits
- Tuition reimbursement
- Professional membership fee coverage
- Paid time off