Digital Manager

Stantec

. Define the strategy and roadmap for marketing data, reporting, and insight .

Posted 11/9/2026full-timeUnited StatesSeniorLead💰 $126,300 - $189,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing technology strategies, CRM, and digital marketing operations while leading high-performing teams and managing complex stakeholder relationships. Proficient in data integration, business intelligence, and responsible AI governance to drive innovation and operational sustainability.

Highest-signal resume keywords

Digital Marketing OperationsCRM StrategyMarketing AutomationPower BIStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingData IntegrationBusiness IntelligenceSegmentationPersonalized MarketingWebsite StrategyDigital AnalyticsInvestment PrioritizationProduct RoadmapDigital Development

Soft Skills

People LeadershipStrategic JudgmentInfluencing CapabilityStakeholder ManagementChange Management

Tools & Technologies

HubSpotPower BICRM PlatformsMarketing Automation ToolsDigital Experience Solutions

Industry Keywords

Marketing TechnologyDigital ExperienceData GovernancePrivacyEnterprise Change

About the role

Key responsibilities & impact

Define the strategy and roadmap for marketing data, reporting, and insight
Set the strategic direction for marketing reporting and business intelligence, including continued Power BI development and new data-source integration
Set and lead enterprise CRM and marketing operations strategy, including CRM, audience data, segmentation, automation, and personalized marketing
Establish governance, standards, and adoption approaches for CRM and marketing automation across a complex global organization
Own website and digital-experience strategy, product roadmap, and investment priorities
Partner with IT and development teams to translate marketing priorities into scalable technology and digital-experience solutions
Own the enterprise marketing technology roadmap and recommend technology investment, integration, simplification, and lifecycle-management decisions
Set strategic direction for responsible AI adoption across marketing
Partner with Content Marketing, Performance Marketing, IT, Data, and Analytics to create connected audience and digital experiences
Advise senior marketing, business, and technology leaders on digital capabilities, investment priorities, and emerging opportunities
Lead, develop, and inspire a high-performing specialist team while managing priorities, resources, budgets, and external partners
Lead the evolution, adoption, and transformation of digital marketing capabilities and ways of working across a complex global and matrixed organization

Requirements

What you’ll need

Strong strategic understanding of digital marketing operations, marketing technology, and data
Deep understanding of CRM, segmentation, marketing automation, and personalized marketing
Strong understanding of website strategy, UX, digital analytics, and digital development processes
Working knowledge of data integration, business intelligence, privacy, and responsible AI governance
Strong product, roadmap, investment prioritization, and commercial decision-making capability
Ability to translate complex marketing objectives into clear technology, data, and platform requirements
Strong strategic judgment and ability to navigate ambiguity, competing priorities, and complex stakeholder needs
Excellent people leadership, stakeholder management, adoption, and influencing capability
Demonstrated ability to lead enterprise change and build alignment across Marketing, IT, Data, and technology stakeholders
Ability to balance innovation with scalability, governance, data quality, privacy, and operational sustainability
Degree or equivalent experience in marketing, digital, technology, data, business, or a related discipline
10+ years of progressive experience in digital marketing operations, marketing technology, CRM, digital experience, marketing data, or related disciplines
Significant experience leading multidisciplinary digital teams and developing specialist capability
Demonstrated success developing and executing integrated enterprise digital or marketing technology strategies and roadmaps
Proven experience building, evolving, or transforming digital marketing capabilities, platforms, operating models, and ways of working
Strong experience with CRM and marketing automation, ideally including HubSpot or a comparable enterprise platform
Demonstrated experience with marketing data, analytics, and reporting environments, including Power BI or comparable business intelligence tools
Experience owning or influencing enterprise website strategy, UX, and digital development roadmaps
Demonstrated ability to make strategic prioritization and investment decisions across competing digital, data, and technology requirements
Proven ability to advise, influence, and constructively challenge senior stakeholders across Marketing, IT, Data, and specialist partner teams
Experience managing resources, budgets, vendors, and external partners against strategic priorities

Benefits

Comp & perks

Medical, dental, and vision plans
Wellness program
Health savings accounts
Flexible spending accounts
401(k) plan
Employee stock purchase program
Life and accidental death & dismemberment (AD&D) insurance
Short-term/long-term disability plans
Emergency travel benefits
Tuition reimbursement
Professional membership fee coverage
Paid family leave
Ten paid holidays per calendar year
10–20 days of vacation accrual per year
Paid sick leave
Temporary/casual employees: 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law