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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading and mentoring multidisciplinary marketing teams while developing and executing integrated marketing plans that align with business objectives. Proficient in process improvement, performance metrics tracking, and fostering collaboration across teams to enhance brand awareness and storytelling consistency.
Highest-signal resume keywords
People LeadershipIntegrated Marketing Strategy DevelopmentProcess OptimizationStakeholder Partnership SkillsCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyBrandingPromotional ProgramsDigital Campaign ManagementContent MarketingPerformance Metrics TrackingProcess ImprovementResource PlanningEvent PlanningTeam Building
Soft Skills
AdaptabilityResilienceCollaborationMentoringInspiration
Tools & Technologies
Standard Marketing ToolsSocial Media PlatformsAdvertising ToolsContent Management SystemsAnalytics Tools
Industry Keywords
Marketing Best PracticesStakeholder EngagementThought LeadershipBrand AwarenessOrganizational Change
About the role
Key responsibilities & impact- Lead, mentor, and inspire a multidisciplinary marketing team
- Build the team through resource planning, professional development, and succession planning
- Champion process improvement, emerging technologies including AI, and industry best practices
- Establish and track performance metrics
- Manage budgets and workforce planning
- Support teams through organizational change
- Foster communication and collaboration across teams
- Serve as the marketing point person for a North America region
- Develop and execute integrated marketing plans supporting business objectives
- Partner with pursuit leaders and PR teams on campaigns, communications strategies, and event plans
- Lead internal and external storytelling across Stantec platforms
- Oversee digital campaigns, social media, advertising, publications, conferences, and tradeshows
- Collaborate across business operating units and regions on enterprise priorities
- Guide thought leadership including white papers, webinars, and content marketing
- Strengthen brand awareness and storytelling consistency with brand, design, and communications teams
- Support strategic business-unit and sector communications
- Guide promotional programs, marketing photography, and videography from planning through execution
Requirements
What you’ll need- Bachelor's degree or equivalent in marketing or a related field
- Minimum of 10 years of related work experience, or equivalent combination of education and experience
- Minimum of 5 years in a people leadership role
- Proven success building and leading collaborative, high-performing teams in complex environments
- Strong strategic and stakeholder partnership skills
- Expertise in developing creative, effective marketing and communications strategies at scale
- Deep understanding of marketing, branding, and promotion best practices
- Experience with process optimization and continuous improvement
- Exceptional written, verbal, and interpersonal communication skills
- Adaptability and resilience amid change
- Experience using standard marketing tools
- Expected to work in the office, on average, three days a week
Benefits
Comp & perks- Medical, dental, and vision plans
- Wellness program
- Health savings accounts
- Flexible spending accounts
- 401(k) plan
- Employee stock purchase program
- Life and accidental death & dismemberment (AD&D) insurance
- Short-term/long-term disability plans
- Emergency travel benefits
- Tuition reimbursement
- Professional membership fee coverage
- Paid family leave
- Ten paid holidays each calendar year
- Vacation accrual of 10 to 20 days per year
- Paid sick leave
- Hybrid work environment with remote flexibility