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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing, including paid media, SEO, and organic social strategies, while effectively leading and developing high-performing teams. Proven ability to translate complex performance data into actionable insights and strategic recommendations for senior stakeholders.
Highest-signal resume keywords
Performance MarketingSEO StrategyDigital Campaign MeasurementStakeholder ManagementTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingPaid Digital MediaSEODigital Campaign PerformanceStrategic PlanningAnalytical CapabilityInvestment PrioritizationAudience InsightMedia StrategyBudget Management
Soft Skills
People LeadershipStakeholder ManagementInfluencing CapabilityStrategic JudgmentChange Management
Tools & Technologies
LinkedInMetaInstagramYouTubeXHootsuiteParliament
Industry Keywords
Digital MarketingIntegrated MediaPerformance Marketing StrategyAudience BehaviorContent Marketing
About the role
Key responsibilities & impact- Set and lead Stantec’s enterprise performance marketing and investment strategy across paid media, SEO, organic social and digital campaign performance
- Translate enterprise and business priorities into measurable audience, channel and investment strategies
- Provide strategic oversight of significant media investment and establish governance and performance expectations
- Lead enterprise SEO and discoverability strategy
- Lead enterprise organic social strategy and practitioner and employee advocacy direction
- Interpret campaign, social, search and media performance and translate insights into recommendations
- Establish evidence-led experimentation, testing and continuous optimization
- Partner with Content Marketing, Digital Operations, Talent Brand and Recruitment Marketing
- Advise senior marketing and business leaders on media investment, channel performance and digital opportunities
- Lead, develop and inspire a high-performing specialist team
- Manage priorities, resources, significant media budgets and external partners
- Lead change and capability adoption across performance marketing
Requirements
What you’ll need- Deep understanding of performance marketing, paid digital media, organic social, SEO and digital campaign performance
- Strong strategic planning, investment prioritization and commercial decision-making capability
- Strong analytical capability, translating complex performance data into clear recommendations and action
- Strong understanding of SEO and its relationship with content, audience behavior and website performance
- Working knowledge of LinkedIn, Meta, Instagram, YouTube and X
- Working knowledge of Hootsuite and Parliament
- Strong strategic judgment and ability to navigate ambiguity, competing priorities and complex stakeholder needs
- Excellent people leadership, stakeholder management and influencing capability
- Ability to lead enterprise change and build alignment across stakeholders
- Ability to balance innovation and experimentation with commercial discipline, brand standards and responsible investment
- Degree or equivalent experience in marketing, digital marketing, communications, business or related discipline
- 10+ years of progressive experience in performance marketing, digital marketing, integrated media or related disciplines
- Significant experience leading multidisciplinary performance marketing teams and developing specialist capability
- Demonstrated success developing and executing enterprise or organization-wide performance marketing, audience and media strategies
- Demonstrated expertise across paid digital media, SEO, organic social and digital campaign measurement
- Proven experience managing significant digital media investments and budgets
- Demonstrated experience making strategic investment and prioritization decisions based on audience insight, performance evidence and business objectives
- Proven ability to advise, influence and constructively challenge senior stakeholders
- Experience building, evolving or transforming performance marketing capabilities, operating models and ways of working
Benefits
Comp & perks- Medical, dental, and vision plans
- Wellness program
- Health savings accounts
- Flexible spending accounts
- 401(k) plan
- Employee stock purchase program
- Life and accidental death & dismemberment (AD&D) insurance
- Short-term/long-term disability plans
- Emergency travel benefits
- Tuition reimbursement
- Professional membership fee coverage
- Paid family leave
- Ten paid holidays per calendar year
- Vacation accrual of 10 to 20 days per year
- Paid sick leave
- Bonus eligibility for certain roles