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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic planning and execution of events, including tradeshows and conferences, while effectively managing budgets and team performance. Possesses strong skills in collaboration, innovative event strategies, and client service within a marketing context.
Highest-signal resume keywords
Event Strategy DevelopmentBudget ManagementTeam LeadershipClient Service ExcellenceMarketing Best Practices
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event Logistics ManagementPerformance ReportingSponsorship ManagementData SynthesisEvent Process Optimization
Soft Skills
CollaborationInfluencing LeadershipCoachingInnovative MindsetClient Service
Certifications & Qualifications
Bachelor's Degree in Marketing
Industry Keywords
TradeshowsConferencesSponsorshipsBrandingBusiness Development
About the role
Key responsibilities & impact- Lead strategic planning, implementation, optimization, and evaluation of international, national, and regional tradeshows, conferences, and sponsorships in North America
- Collaborate with business operating units and practice leadership to define annual event plans
- Advise internal teams and leadership on event strategy, processes, procedures, event tiering, and conference champion models
- Drive event process efficiencies and best practices
- Reimagine event experiences and champion innovative social media approaches
- Advise and support sponsorship partnerships and collaborate with the PR team
- Manage end-to-end event logistics, including exhibit shipment, setup, promotional materials, merchandise, and onsite support
- Provide strategic direction on event messaging, graphics, positioning, and collateral
- Help set event budgets, approve budgets, monitor spending, and provide fiscal accountability
- Oversee event performance and ROI reporting
- Monitor emerging event trends, formats, technologies, and sponsorship approaches
- Synthesize performance data, debriefs, and market insights into reports and recommendations for leadership
- Lead, coach, and develop a team of event specialists
- Plan and allocate workload and resources across the team
- Conduct check-ins, performance reviews, and development conversations
- Participate in onboarding and training
- Establish and improve team processes, tools, and standards
Requirements
What you’ll need- Demonstrated experience collaborating with and influencing senior leadership decisions and managing high-impact promotional initiatives
- Exceptional internal client service skills
- Strong understanding of marketing, branding, and business development best practices
- Proven people management experience
- Ability to lead, coach, and motivate a team and influence others across geographies
- Innovative mindset and ability to bring forward new ideas and approaches
- Bachelor's degree or equivalent in marketing or a related field
- 5-7 years of related work experience, or equivalent combination of education and experience
- 2-3 years in a people leadership role
Benefits
Comp & perks- Health, dental, and vision plans
- Wellness program
- Health care spending account
- Wellness spending account
- Group registered retirement savings plan
- Employee stock purchase program
- Group tax-free savings account
- Life and accidental death & dismemberment (AD&D) insurance
- Short-term/long-term disability plans
- Emergency travel benefits
- Tuition reimbursement
- Professional membership fee coverage
- Paid time off