Digital Strategy Manager

State of North Carolina

. Develop and maintain a comprehensive web strategy for the Division of State History Museums .

Posted 9/15/2026full-timeRaleigh • North Carolina • United StatesJunior💰 $56,772 - $73,613 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing comprehensive web strategies, focusing on user experience, information architecture, and digital governance. Proven ability to collaborate across departments and lead digital projects that align with institutional priorities and audience development goals.

Highest-signal resume keywords

Web Strategy DevelopmentContent Management SystemsInformation ArchitectureUser Experience DesignDigital Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web DevelopmentDigital DesignSEO StrategiesContent OrganizationPage Structure Design

Soft Skills

CommunicationCollaborationFacilitationProblem-Solving

Industry Keywords

Digital PresenceAudience DevelopmentWeb Governance StandardsCross-Divisional InitiativesStakeholder Engagement

About the role

Key responsibilities & impact

Develop and maintain a comprehensive web strategy for the Division of State History Museums
Establish a clear vision for the Division’s statewide digital presence
Ensure web strategy supports institutional priorities, audience development goals, museum missions, and communications strategies
Establish web governance standards, policies, workflows, and best practices across the Division
Provide strategic direction for Division websites and digital experiences, including the North Carolina Museum of History and regional museum websites
Establish standards for information architecture, navigation, content organization, page structures, and user experience
Develop and coordinate Division-wide SEO strategies to improve content discoverability
Coordinate cross-divisional web initiatives and provide guidance to museum and program staff responsible for website content
Collaborate with communications, marketing, editorial, design, museum leadership, and Division staff
Occasionally visit museums throughout North Carolina and support statewide digital initiatives

Requirements

What you’ll need

Bachelor’s degree in web development/design, digital design, computer programming, or related curriculum from an appropriately accredited institution; OR associate degree in these fields and one year of related website design and development experience; OR high school/GED diploma and four years of technology experience related to the role; OR equivalent combination of education and experience
Demonstrated experience developing and implementing web or digital strategies across multiple websites, departments, locations, or organizational units (preferred)
Strong knowledge of website strategy, content management systems, information architecture, user experience, and digital governance (preferred)
Demonstrated experience leading digital projects involving multiple stakeholders without direct supervisory authority (preferred)
Strong communication, collaboration, facilitation, and problem-solving skills (preferred)
Ability to translate organizational and audience needs into clear digital strategies and priorities (preferred)
Availability Monday–Friday, 8:00am–5:00pm, with occasional evening or weekend work
Ability to sit for extended periods for sedentary computer use, planning, analysis, meetings, writing, and communication
Ability to occasionally travel throughout North Carolina
Must provide proof of employment eligibility on the first day of employment; DNCR participates in E-Verify

Benefits

Comp & perks

Hybrid telework eligibility under DNCR’s Telework Policy
Paid parental leave for birth, adoption, and foster care
Public Service Loan Forgiveness Program eligibility
Veteran’s and National Guard preference
Reasonable accommodations under the ADA and PWFA