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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing email and direct mail campaigns, ensuring compliance with CAN-SPAM regulations, and utilizing AI for personalization and analysis. Proven ability to track outreach effectiveness and build repeatable acquisition strategies across various brands.
Highest-signal resume keywords
Email Campaign ManagementDirect Mail ManagementAI Utilization for PersonalizationCAN-SPAM ComplianceAudience Segmentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email DeliverabilityList BuildingMarket UpdatesCold-Lead Re-EngagementResponse and Conversion Analysis
Soft Skills
Excellent Written EnglishRigor Around Compliance
Tools & Technologies
LobPostGridHandwryttenClayApolloKlaviyoHubSpotSQLAPIs
Industry Keywords
Property ManagementReal Estate MarketingHome Services MarketingMulti-Touch Outbound SequencesFunnel Economics
Tech Stack
Tools & technologiesApolloSQL
About the role
Key responsibilities & impact- Own email campaigns, direct mail, letters, postcards and multi-touch outbound sequences targeting property owners
- Build owner-acquisition sequences, nurture tracks, cold-lead re-engagement and market updates
- Manage email deliverability, segmentation and testing
- Manage direct mail end to end, including list building, creative, vendors, schedules and tracking
- Build audiences using StaydOS data and external sources
- Use AI to score and prioritize prospects, personalize messages, test variants and automate sequences
- Route qualified responses to the CRM and sales team with clean context
- Track which outreach touches produce meetings and signed owners
- Manage CAN-SPAM compliance, opt-outs, suppression lists and do-not-contact flags across brands
- Maintain scoreboards by brand and channel, including cost per meeting and cost per signed owner
- Create a repeatable outbound playbook for new brands
- Work with the SDR and sales teams, Marketing Director and brand teams across the collective
Requirements
What you’ll need- Hands-on experience running email and direct mail end to end, with response and conversion numbers
- Ability to pull a list, join sources, build a segment and explain why it should work
- Daily use of AI to personalize, write and analyze
- Rigor around deliverability, compliance and list hygiene
- Ability to evaluate channel economics using funnel numbers
- Bias for testing instead of waiting for the perfect list
- Excellent written English
- STR, property management, real estate or home services marketing experience is a plus
- Experience with Lob, PostGrid, Handwrytten, Clay, Apollo, Klaviyo, HubSpot, SQL or APIs is a plus
Benefits
Comp & perks- Remote work
- Schedule overlap with U.S. Mountain Time mornings preferred
- Accommodation available for application process
- Alternative screening option if recording is inaccessible
- Ability to retry voice recording as many times as needed
