Outbound Marketing Specialist

Stayd

. Own email campaigns, direct mail, letters, postcards and multi-touch sequences reaching property owners .

Posted 11/4/2026full-timeRemote • HondurasMid-LevelSenior💰 $1,700 - $2,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing email and direct mail campaigns, ensuring compliance with CAN-SPAM regulations, and utilizing AI for personalization and analysis. Proven ability to track outreach effectiveness and optimize channel economics for property acquisition.

Highest-signal resume keywords

Email Campaign ManagementDirect Mail ExecutionAI Utilization for PersonalizationDeliverability and Compliance ManagementAudience Segmentation and List Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingDirect Mail CampaignsList BuildingSegmentationDeliverability ManagementData AnalysisFunnel EvaluationResponse TrackingCost AnalysisCampaign Optimization

Soft Skills

Excellent Written EnglishCollaborationTesting Bias

Tools & Technologies

StaydOSLobPostGridHandwryttenClayApolloKlaviyoHubSpotSQLAPIs

Industry Keywords

Property ManagementReal Estate MarketingHome Services MarketingCAN-SPAM ComplianceMulti-Touch Sequences

Tech Stack

Tools & technologies

ApolloSQL

About the role

Key responsibilities & impact

Own email campaigns, direct mail, letters, postcards and multi-touch sequences reaching property owners
Build owner-acquisition sequences, nurture tracks, cold-lead re-engagement campaigns and market updates
Manage deliverability, segmentation and testing
Execute direct mail end to end, including list building, creative, vendors, schedules and tracking
Build audiences using StaydOS data and external sources
Use AI to score and prioritize prospects, personalize messages, test variants and automate sequences
Route qualified responses into the CRM and to sales with clean context
Track which outreach touches produce meetings and signed owners
Maintain CAN-SPAM compliance, opt-outs, suppression lists and do-not-contact flags across brands
Track sends, signed owners, cost per meeting and cost per signed owner by brand and channel
Create a repeatable outbound playbook for new brands
Work closely with the SDR and sales team, Marketing Director and brand teams

Requirements

What you’ll need

Hands-on experience running email and direct mail end to end, with response and conversion numbers to show for it
Ability to pull a list, join sources, build a segment and explain why it should work
Daily use of AI to personalize, write and analyze
Rigor around deliverability, compliance and list hygiene
Ability to evaluate channel economics using funnel numbers and cost per signed owner
Bias for testing instead of waiting for the perfect list
Excellent written English
Experience in STR, property management, real estate or home services marketing is a plus
Experience with Lob, PostGrid, Handwrytten, Clay, Apollo, Klaviyo, HubSpot, SQL or APIs is a plus