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Stayd

Outbound Marketing Specialist

Stayd

. Own outbound email campaigns, direct mail, letters, postcards and multi-touch sequences targeting property owners .

Posted 11/4/2026full-timeRemote • ColombiaMid-LevelSenior💰 $1,700 - $2,000 per monthWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing outbound email and direct mail campaigns, ensuring compliance and deliverability while leveraging data literacy and AI for personalization and analysis. Proven ability to track performance metrics and create repeatable processes for audience engagement.

Highest-signal resume keywords
Email Campaign ManagementDirect Mail ManagementData LiteracyAI UtilizationCAN-SPAM Compliance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Email MarketingDirect Mail CampaignsList BuildingSegmentationTestingData AnalysisCost EvaluationFunnel MetricsResponse TrackingConversion Optimization
Soft Skills
Excellent Written EnglishBias For Testing
Tools & Technologies
LobPostGridHandwryttenClayApolloKlaviyoHubSpotSQLAPIsStaydOS
Industry Keywords
STRProperty ManagementReal Estate MarketingHome Services MarketingComplianceList Hygiene

Tech Stack

Tools & technologies
ApolloSQL

About the role

Key responsibilities & impact
  • Own outbound email campaigns, direct mail, letters, postcards and multi-touch sequences targeting property owners
  • Build owner-acquisition sequences, nurture tracks, cold-lead re-engagement campaigns and market updates
  • Manage email deliverability, segmentation and testing
  • Manage direct mail end to end, including list building, creative, vendors, schedules and tracking
  • Build audiences using StaydOS data and external sources
  • Use AI to score and prioritize prospects, personalize messages, test variants and automate sequences
  • Route qualified responses to the CRM and sales team with clean context
  • Track which outreach touches produce meetings and signed owners
  • Maintain CAN-SPAM compliance, opt-outs, suppression lists and do-not-contact flags across brands
  • Track sends through signed owners, including cost per meeting and cost per signed owner
  • Create a repeatable outbound playbook for new brands

Requirements

What you’ll need
  • Hands-on experience running email and direct mail end to end, with response and conversion numbers
  • Data literacy: ability to pull a list, join sources, build a segment and explain why it should work
  • Daily use of AI to personalize, write and analyze
  • Rigor around deliverability, compliance and list hygiene
  • Understanding of channel economics and ability to evaluate cost per signed owner using funnel numbers
  • Bias for testing
  • Excellent written English
  • STR, property management, real estate or home services marketing experience is a plus
  • Experience with Lob, PostGrid, Handwrytten, Clay, Apollo, Klaviyo, HubSpot, SQL or APIs is a plus

Benefits

Comp & perks
  • Remote work
  • Opportunity to work with shared marketing, technology, finance and people resources across multiple short-term rental management companies
  • Alternative screening option if recording is prevented by microphone, privacy, or accessibility issues
  • Application accommodation support