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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO strategies, including keyword research, content production using AI, and technical SEO management. Proficient in utilizing analytics tools to track performance and improve organic traffic across multiple brand sites.
Highest-signal resume keywords
SEO Strategy DevelopmentAI Content ProductionGoogle Search Console (GSC)Technical SEO ManagementOrganic Traffic Growth
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Keyword ResearchContent DevelopmentTechnical SEOProgrammatic SEOSQL
Soft Skills
Strong Editing SkillsCollaboration
Tools & Technologies
Google Analytics 4 (GA4)Screaming FrogSitebulbAhrefsSemrush
Industry Keywords
E-E-A-TLocal SEOHospitality SEOTravel SEOReal Estate SEO
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Conduct keyword research and develop topic clusters, briefs, drafts, publishing plans, and content refreshes across 8+ brand sites
- Produce search content at scale using AI workflows, including Claude, Cursor, custom prompts, templates, and programmatic pages
- Ensure brand voice, local accuracy, E-E-A-T, human fact-checking, and avoidance of thin or duplicated content and invented claims
- Manage on-page and technical SEO basics, including titles, meta descriptions, internal linking, schema, indexation, Core Web Vitals flags, and redirects
- Partner with developers on larger technical SEO initiatives
- Manage local search through Google Business Profile, citations, and local links for each brand
- Improve visibility in AI search platforms including AI Overviews, ChatGPT, and Perplexity
- Track rankings, sessions, owner leads, and bookings in GSC, GA4, and StaydOS for each brand
- Build a repeatable SEO playbook enabling new brands to onboard to the content engine in weeks
- Collaborate with the CMO, development team, brand teams, and marketing team
Requirements
What you’ll need- Hands-on experience growing organic traffic and conversions, with before-and-after numbers
- Daily use of AI to produce content, with clear opinions on effective approaches and limitations
- Strong editing skills to make AI drafts sound local, specific, and accurate
- Comfort with Google Search Console (GSC), Google Analytics 4 (GA4), Screaming Frog or Sitebulb, and Ahrefs, Semrush, or DataForSEO
- Excellent written English
- STR, hospitality, travel, or real estate SEO experience is a plus
- Programmatic SEO, multi-location sites, SQL, Looker Studio, or reporting scripts are a plus
- Ability to work remotely from Latin America
Benefits
Comp & perks- Remote work
- Flexible schedule with preferred overlap with U.S. Mountain Time mornings
- Ability to work anywhere in Latin America
- Alternative screening option if microphone, privacy, or accessibility issues prevent recording
- Application accommodations available upon request
