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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing social media strategies and content creation across multiple platforms, with a strong focus on event planning and community engagement. Proficient in utilizing AI tools for content production and analysis to drive marketing effectiveness in the real estate sector.
Highest-signal resume keywords
Social Media ManagementContent Creation and EditingEvent Planning and CoordinationAI Tools ProficiencyReal Estate Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Short-Form Video EditingContent MarketingEvent CoordinationCampaign DevelopmentPerformance Tracking
Soft Skills
OrganizationCommunicationAdaptabilityCollaboration
Tools & Technologies
CapCutDescriptCanva AIClaudeChatGPT
Industry Keywords
Real Estate MarketingSocial Media StrategyCommunity ManagementBrand ManagementMeta Ads
About the role
Key responsibilities & impact- Manage social strategy, calendar, production, posting and community management for every brand across Instagram, Facebook, TikTok, LinkedIn and YouTube Shorts
- Create, edit and publish reels, short-form videos, carousels, property showcases, market highlights and owner testimonials
- Coordinate with local teams or freelancers for on-site content capture
- Use AI tools for scripts, hook variants, captions, resizing and repurposing shoots into multiple assets
- Develop real estate agent campaigns, referral programs, co-branded content, lunch-and-learns and partner toolkits
- Schedule and coordinate owner mixers, agent events, sponsorships and local activations from budget and invitations through follow-up and CRM entry
- Support department projects including brand launches, rebrands, print collateral and swag
- Track clicks, sessions, owner leads, agent referrals and bookings driven by social and events for each brand
- Create reusable events and agent-campaign playbooks
- Work with brand teams, local staff and freelancers across the collective; report to the Marketing Director
Requirements
What you’ll need- Experience creating and marketing content, including editing short-form video quickly and well
- Organization to run 8 brands’ calendars and an event in the same week
- Experience planning and coordinating events remotely, from invites and logistics to follow-up
- Daily use of AI tools such as CapCut, Descript, Canva AI, Claude or ChatGPT in the creative workflow
- Honesty about performance and willingness to change strategies when content does not produce leads
- Excellent written and spoken English
- STR, hospitality, travel or real estate marketing experience is a plus
- Existing relationships with real estate agents in the company’s markets, experience running social for multiple brands, or basic Meta Ads are a plus
