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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy, content creation, and event coordination across multiple platforms. Proficient in utilizing AI tools for creative workflows and tracking performance metrics to optimize marketing efforts.
Highest-signal resume keywords
Social Media StrategyContent CreationEvent CoordinationAI Tools ProficiencyReal Estate Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video EditingContent MarketingEvent PlanningCampaign DevelopmentPerformance Tracking
Soft Skills
OrganizationCommunicationAdaptabilityCollaborationHonesty
Tools & Technologies
CapCutDescriptCanva AIClaudeChatGPT
Industry Keywords
Real Estate MarketingSocial Media ManagementBrand ManagementEvent SponsorshipHospitality Marketing
About the role
Key responsibilities & impact- Own social strategy, calendar, production, posting and community management for every brand across Instagram, Facebook, TikTok, LinkedIn and YouTube Shorts
- Produce and edit reels, short-form video, carousels, property showcases, market highlights and owner testimonials
- Coordinate with local teams or freelancers for on-site content capture
- Create AI-scaled creative including scripts, hook variants, captions, resizing and repurposing shoots into multiple assets
- Develop real estate agent campaigns, referral programs, co-branded content, lunch-and-learns and partner toolkits
- Schedule and coordinate owner mixers, agent events, sponsorships and local activations from budgeting and invitations through follow-up and CRM entry
- Support department projects including brand launches, rebrands, print collateral and swag
- Track clicks, sessions, owner leads, agent referrals and bookings driven by social and events for each brand
- Create reusable events and agent-campaign playbooks
Requirements
What you’ll need- Experience creating and marketing content, including editing short-form video quickly and well
- Organization to run 8 brands’ calendars and an event in the same week
- Experience planning and coordinating events remotely, from invites and logistics to follow-up
- Daily use of AI tools such as CapCut, Descript, Canva AI, Claude or ChatGPT in the creative workflow
- Honesty about performance and willingness to change tactics when something does not produce leads
- Excellent written and spoken English
- STR, hospitality, travel or real estate marketing experience is a plus
- Existing relationships with real estate agents in the company’s markets, experience running social for multiple brands, or basic Meta Ads are a plus