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Marketing Manager
Stine Sementes. Develop and lead Stine Brazil’s marketing strategy, strengthening the brand’s positioning and communication with the market .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies within the agribusiness sector, particularly in the seed market. Proficient in managing financial KPIs and leveraging CRM strategies to drive sales growth and enhance brand positioning.
Highest-signal resume keywords
Marketing Strategy DevelopmentBrand StrategyFinancial KPI ManagementCRM StrategiesAgribusiness Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningChannel StrategyPricing StrategyDemand PlanningMarket ResearchData AnalysisSales Growth InitiativesP&L ManagementROI AnalysisLifecycle Strategies
Soft Skills
Strong Communication SkillsInfluencing SkillsRelationship BuildingStrategic MindsetAnalytical Mindset
Industry Keywords
AgribusinessSeed MarketCornMarket Share GrowthCustomer Relationship Management
About the role
Key responsibilities & impact- Develop and lead Stine Brazil’s marketing strategy, strengthening the brand’s positioning and communication with the market
- Contribute to market share growth and lead strategies related to product pricing, channels, and positioning
- Work closely with the Commercial team to develop tools, programs, campaigns, and initiatives that drive sales growth
- Coordinate product launches, relaunches, and lifecycle strategies in partnership with the Commercial and Research teams
- Lead external communications initiatives, strengthening the brand’s presence and expanding awareness of Stine’s products, portfolio, and latest developments
- Develop and monitor CRM and customer relationship strategies, using data and insights to generate business opportunities
- Monitor the market through research, data, and other sources, identifying trends, opportunities, and threats while generating insights to support decision-making
- Manage the area’s business and financial KPIs, including margin, P&L, investments, and return on marketing activities (ROI)
Requirements
What you’ll need- Extensive marketing experience in leadership positions
- Knowledge of agribusiness and the seed market, particularly corn
- Experience with brand strategy, portfolio management, product positioning, channel strategy, pricing, and demand planning
- Experience managing financial and business KPIs, such as margin, P&L, ROI, and market share
- Knowledge of CRM and customer relationship strategies
- Availability and interest in working closely with the field, customers, and the realities of the business
- Strong communication and influencing skills, with the ability to build trusting relationships across different teams and audiences
- Strategic and analytical mindset, combined with a hands-on approach and the ability to translate strategy into execution
- Advanced English is a plus
Benefits
Comp & perks- Unimed medical insurance with no copay
- Odontoprev dental insurance with no copay
- Life insurance
- Swile meal/food allowance card
- Gym membership benefit: TotalPass
- Shopping club: Swile
- Mental health and Vittude apps