Logowear Category Manager

Stio

. Own the end-to-end logowear business across inline and Quick Strike programs, spanning apparel, headwear, drinkware, and future applied-graphic products .

Posted 11/12/2026full-timeRemote • United StatesMid-LevelSenior💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing the end-to-end logowear business, including strategy development, art direction, and vendor management. Proficient in analyzing market trends and executing product launches while maintaining brand alignment and achieving margin targets.

Highest-signal resume keywords

Logowear Strategy DevelopmentArt Direction ManagementDecoration Methods KnowledgeAdobe Illustrator ProficiencyBrand Merchandise Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Apparel DesignGraphic DesignFashion MerchandisingSilhouette SelectionColor DirectionGraphic Standards ManagementProduct Data ManagementBudget Input and Spend RecommendationsTest-and-Learn LaunchesBOM Creation

Soft Skills

Exceptional OrganizationAttention to DetailFollow-ThroughCommunication SkillsAbility to Thrive in Fast-Paced Environment

Tools & Technologies

Adobe PhotoshopCentricNetSuiteMS OfficeGoogle Workspace

Industry Keywords

Decorated ApparelBrand MerchandiseStreetwear ProgramsQuick Strike ProgramsOutdoor LifestyleMarket TrendsConsumer Response AnalysisPrivate-Label MerchandiseThird-Party Branded MerchandiseEvent Activation Products

About the role

Key responsibilities & impact

Own the end-to-end logowear business across inline and Quick Strike programs, spanning apparel, headwear, drinkware, and future applied-graphic products
Develop and execute logowear strategy and assortment aligned to brand storytelling and product line architecture
Lead art and design direction, managing contract artists and partnering with Brand
Build and maintain the logowear art library and graphic standards
Set color direction for bodies, inks, and threads
Select bodies and blanks by silhouette, fit, and quality
Place programs with blank and decoration suppliers and partner with Sourcing on new suppliers
Own the Quick Strike SOP and logowear calendar, managing concept-to-drop timelines
Run short-run test-and-learn launches, analyze sell-through and consumer response, and scale proven graphics
Act as buyer for private-label and third-party branded merchandise
Deliver channel-requested products for events, activations, collaborations, and SMUs
Create and maintain a brand-aligned logowear toolkit for channel-specific event products
Partner with Retail, DTC, Wholesale, and Marketing on allocation, launch timing, and presentation
Execute MSRP and initial costing to meet margin targets
Track brand awareness, sell-through velocity, retail conversion, repeat purchase, revenue, and margin
Deliver product creation requirements including BOMs and packaging, and maintain product data records
Provide budget input and spend recommendations for contract art, test buys, and category travel
Monitor graphic, streetwear, and mountain culture trends for applied-graphic product opportunities
Report to the Senior Product Line Director and partner closely with the Chief Product Officer

Requirements

What you’ll need

Bachelor's degree in Apparel Design, Graphic Design, Fashion Merchandising, Business, or a related field; or equivalent combination of education & experience
Minimum of 3 to 5 years of related experience in decorated apparel, brand merchandise, or drop-model & streetwear programs
Demonstrated taste in silhouette, color & graphics, supported by a portfolio or track record of successful programs
Working knowledge of decoration methods & blank sourcing
Experience managing contract artists or vendors to deadline
Exceptional organization, attention to detail, follow-through & communication skills
Ability to thrive in a fast-paced environment while managing multiple programs & deadlines
Passion for the outdoors & a deep understanding of the lifestyle & values of mountain life
Adobe Illustrator & Photoshop proficiency preferred
Centric & NetSuite experience a plus
MS Office and Google Workspace experience required
Travel to market & events required up to 20% of the year

Benefits

Comp & perks

Medical, Dental Vision plans
Company Paid Long Term Disability
Employee Assistance Programs
401k with Match
Generous paid time off policies
Gear test, perks and more
Incentives included in the compensation package