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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing technology integration, particularly with Braze, including the ability to design and implement scalable solutions that align with customer business goals. Proficient in developing documentation, managing data structures, and leading customer engagements while maintaining multiple priorities in a fast-paced environment.
Highest-signal resume keywords
Braze Digital Strategist CertificationBraze Marketer CertificationData ModelingAPIsSDKs
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technical Requirements AnalysisFunctional Design SpecificationsData Ingestion ProcessesCampaign Flow DesignAutomation Logic Development
Soft Skills
Strong Organization SkillsDelegation SkillsStrategic ThinkingTime Management SkillsCustomer Engagement
Tools & Technologies
Braze Segmentation ToolsBraze CanvasMartech Stacks
Certifications & Qualifications
Braze Digital Strategist CertificationBraze Marketer Certification
Industry Keywords
Marketing TechnologyCustomer ExperienceData StructuresUser AttributesMulti-Channel Campaigns
About the role
Key responsibilities & impact- Gather and analyze technical requirements to ensure Braze and partner technologies are optimally configured within customers’ existing martech stacks
- Collaborate with Business Strategists, Marketing Strategists, and Technical Producers on the Delivery team
- Provide detailed documentation, define integration points, and ensure seamless data flow across platforms
- Develop functional design specifications defining workflows, user journeys, and business rules aligned with customer business goals
- Design and implement scalable end-to-end solutions bridging business objectives and technical execution
- Build and manage complex data structures, including user attributes and events, to support personalized customer experiences
- Design dynamic and static audience segments using Braze segmentation tools
- Design and implement multi-step, multi-channel campaign flows using Braze Canvas
- Develop automation logic based on real-time customer interactions and behaviors
- Bring ideas, recommendations, and solution write-ups to other Solution Architects
- Manage time to achieve quarterly billable hour targets
- Stay current on Braze and partner technology advancements and maintain at least 3 Braze certifications, including the Braze Digital Strategist certification
- Travel occasionally, up to 20%, to client sites for strategic discussions
- Perform additional duties as assigned
Requirements
What you’ll need- 5+ years of hands-on experience in the marketing technology industry
- 3 or more Braze Certifications, including the Braze Marketer and Braze Digital Strategist certifications, or the ability to quickly obtain them after starting the role
- Knowledge around Liquid, APIs, SDKs, data modeling, and data ingestion processes in order to support clients needs and platform adoption
- Experience and confidence in developing and clearly documenting custom solutions
- Strong organization and delegation skills
- Ability to articulate marketing technology best practices and translate them into practical implementation recommendations
- Agility to adapt and consult on areas or new technologies that may be unfamiliar to you, embracing challenges with enthusiasm and curiosity
- Strong prioritization and time management skills, thriving in a fast-paced, deadline-driven environment
- Excellent strategic and technical thinking, enabling you to envision holistic solutions that align with customer objectives and navigate complex situations with confidence
- Proven ability to manage multiple concurrent customer engagements successfully, balancing priorities and resources effectively
- Confidence in leading customer-facing discussions and presentations, inspiring trust, and conveying expertise while effectively managing expectations
- Ability to travel up to 20%
- Must be authorized to work in the United States or Canada without the need for visa sponsorship now or in the future
Benefits
Comp & perks- Flexible PTO policy
- Monthly tech stipend
- Paid parental leave
- Medical, dental, vision, and life insurance
- In-person onboarding experience at our HQ in Indianapolis, Indiana
- Free mental wellness resources
- 401k with company match
