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Stone Hendricks Group

Director of Marketing

Stone Hendricks Group

. Design and execute performance-driven marketing strategies to generate a continuous, high-quality pipeline of qualified manufacturing prospects .

Posted 10/17/2026full-timeLos Angeles • California • United StatesLead💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B growth marketing and demand generation, with a strong focus on pipeline management and marketing automation. Proven ability to analyze data, optimize campaigns, and effectively communicate with stakeholders at all levels.

Highest-signal resume keywords
B2B Growth MarketingDemand GenerationMarketing Automation SystemsPipedrive ExpertiseData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Pipeline ManagementDatabase SegmentationMulti-Channel Campaign ExecutionPerformance MarketingConversion Optimization
Soft Skills
Outstanding Communication SkillsInterpersonal SkillsNetworking Ability
Tools & Technologies
PipedriveCRM SystemsMarketing Automation InfrastructureEmail Marketing ToolsDigital Advertising Platforms
Industry Keywords
Manufacturing MarketingB2B Decision-MakersTrade ShowsContent MarketingLead Generation

About the role

Key responsibilities & impact
  • Design and execute performance-driven marketing strategies to generate a continuous, high-quality pipeline of qualified manufacturing prospects
  • Lead multi-channel growth initiatives across email marketing, content marketing, digital advertising, direct mail, and trade association networks
  • Build, optimize, and manage the marketing automation infrastructure
  • Cleanse and segment prospect data during the transition from spreadsheet tracking into Pipedrive
  • Establish seamless nurture sequences
  • Represent the agency at industry trade shows, manufacturing conferences, and local business events
  • Serve as a brand ambassador to drive networking and referral partnerships
  • Create and refine sales materials, pitch decks, client case studies, and digital assets supporting the producer team
  • Establish marketing metrics, track campaign effectiveness, analyze conversion funnels, and report ROI to executive leadership

Requirements

What you’ll need
  • 5+ years of proven B2B growth marketing, demand generation, or performance marketing experience with a track record of driving measurable pipeline revenue
  • Hands-on expertise in CRM setup, pipeline management, database segmentation, and marketing automation systems
  • Experience with Pipedrive or similar platforms required
  • Ability to extract insights from raw data, optimize conversion pathways, and execute multi-channel campaigns end-to-end
  • Outstanding written, verbal, and interpersonal communication skills
  • Comfortable connecting naturally with executives and prospects at industry events
  • Prior experience marketing to manufacturing, industrial, middle-market, or complex B2B decision-makers preferred
  • Familiarity with commercial insurance or agency management systems such as AMS360 helpful
  • Insurance experience is explicitly not required

Benefits

Comp & perks
  • Additional $10,000 performance bonus based on lead generation goals
  • Scalable incentives tied to measurable pipeline and growth metrics
  • Hybrid flexibility with remote work on Mondays and Fridays
  • Medical, Dental, and Vision coverage
  • Company-paid Life Insurance
  • 401(k) Retirement Plan
  • Generous Paid Time Off (PTO)
  • Paid company holidays