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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation and growth marketing, with a focus on building and managing AI-driven workflows and campaigns. Proficient in analyzing funnel data and executing targeted marketing strategies across various channels.
Highest-signal resume keywords
Demand GenerationAI Workflow DevelopmentCampaign TrackingB2B SaaS MarketingContent Evaluation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline GenerationMarket MonitoringLead EnrichmentAccount-Based CampaignsSEO Content EditingData AnalysisCampaign Conversion ReportingTesting Cadence ManagementAI Agent BuildingFunnel Data Interpretation
Soft Skills
Attention to DetailSound JudgmentBuilder's MindsetStrong Editorial Instincts
Tools & Technologies
ClaudeChatGPTMakeZapierN8nCRM PlatformsMarketing Automation Platforms
Industry Keywords
B2B MarketingEnterprise BuyersUS MarketEMEA MarketUK Market
About the role
Key responsibilities & impact- Lead autonomous marketing agents supporting pipeline generation
- Design and run agent workflows for market monitoring, account research, lead enrichment, content and reporting
- Retire workflows that do not perform
- Plan and launch demand generation campaigns across web, search, LinkedIn and email
- Build nurture tracks and account-based campaigns tailored to target accounts
- Edit and approve web pages, SEO articles, case studies, email and social content
- Own the growth repository containing brand voice, messaging, ICP and approved claims
- Run a documented testing cadence covering hypotheses, tests, results and decisions
- Track campaigns from first touch through accepted opportunity
- Report weekly on campaign conversion
- Report directly to the CMO
- Achieve milestones including launching initial agents within 30 days, running several tracked campaigns within 60 days, and establishing a weekly testing and scaling cadence within 90 days
Requirements
What you’ll need- 2+ years in demand generation or growth marketing, ideally B2B SaaS, with campaigns demonstrating pipeline production
- Hands-on experience building AI agents or multi-step AI workflows using Claude or ChatGPT projects, custom GPTs, Make, Zapier, n8n or similar
- Examples of AI agents or workflows built and their delivered results
- Strong editorial instincts and ability to evaluate B2B work
- Comfort reading funnel data and turning findings into briefs, prompts and campaigns
- Sound judgment on where AI output requires human review
- Attention to accuracy, privacy and brand standards
- Builder's mindset and willingness to write the playbook
- Bonus: experience with a CRM and marketing automation platform
- Bonus: experience marketing technical or data products to enterprise buyers
- Bonus: experience working across US and EMEA/UK markets
Benefits
Comp & perks- Full-time permanent employment
- Hybrid work arrangement