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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing marketing events, managing budgets, and collaborating with cross-functional teams to drive lead generation and customer engagement. Proficient in utilizing CRM platforms for performance reporting and optimizing event processes.
Highest-signal resume keywords
Event Planning And ExecutionBudget ManagementProject ManagementVendor ManagementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event BudgetingLead Generation MetricsDemand GenerationPerformance MeasurementEvent Logistics ManagementCustom Exhibit ManagementForecasting ExpensesEvent Design And FabricationCRM UtilizationMarketing ROI Analysis
Soft Skills
Strong CommunicationNegotiation SkillsOrganizational SkillsCollaboration SkillsProblem-Solving
Tools & Technologies
SalesforceEvent Management SoftwareCRM Platforms
Industry Keywords
B2B MarketingAdditive ManufacturingIndustrial TechnologyManufacturingOEM
About the role
Key responsibilities & impact- Lead planning, execution, and performance measurement of Stratasys' tradeshow and event marketing strategy across North America
- Develop and manage the annual events calendar and execution plans with marketing leadership and sales teams
- Coordinate timelines, deliverables, resources, and cross-functional dependencies for tradeshows, conferences, symposiums, roadshows, customer events, and virtual programs
- Develop event budgets, track expenses, maintain forecasts, identify variances, and optimize marketing investment
- Manage custom tradeshow exhibits and booth environments through exhibit house partnerships
- Oversee event design, creative development, fabrication, approvals, installation, execution, and dismantling
- Manage vendor selection, contract negotiations, project deliverables, and performance expectations
- Manage event logistics, shipping, booth materials, product displays, giveaways, scheduling, staffing, installation, and on-site operations
- Coordinate with venues, contractors, and internal stakeholders for seamless event execution
- Ensure compliance with venue requirements, labor regulations, and event standards
- Partner with Sales, Product Marketing, Application Engineering, reseller partners, and marketing teams on event objectives and messaging
- Lead event readiness reviews, staffing plans, engagement strategies, and promotional activities
- Drive attendance, booth traffic, customer engagement, lead generation, and pipeline growth
- Track attendance, engagement, lead generation, lead quality, budget performance, and pipeline contribution
- Deliver post-event reports, quarterly business reviews, annual performance summaries, and strategic recommendations
- Improve event processes, workflows, and effectiveness through lessons learned and best practices
- Manage inventory and logistics for printers, printed samples, exhibit materials, and demonstration equipment
Requirements
What you’ll need- Bachelor's degree in Business, Marketing, Communications, or a related field
- 8+ years of experience planning, managing, and executing marketing events, tradeshows, or experiential programs
- Demonstrated experience managing custom-built exhibit programs through exhibit houses and external vendors
- Experience managing event budgets, forecasting expenses, and delivering programs within budget expectations
- Strong project management and organizational skills with the ability to coordinate multiple events simultaneously
- Experience collaborating with cross-functional stakeholders, vendors, and external partners without direct authority
- Strong communication, negotiation, and vendor management skills
- Willingness to travel approximately 25% and work extended hours or weekends as business needs require
- Experience supporting manufacturing, industrial technology, OEM, software, or other complex B2B industries
- Experience utilizing CRM platforms such as Salesforce for lead management and event performance reporting
- Experience measuring event success through demand generation metrics, pipeline contribution, and marketing ROI
- Experience supporting multiple product lines, technologies, or business units within a global organization
- Familiarity with additive manufacturing, advanced manufacturing, or industrial technology markets
- Must verify identity and eligibility to work in the United States
Benefits
Comp & perks- Reasonable accommodations for qualified individuals with disabilities
- Equal Opportunity Employer