Growth Marketing Lead

Strategyzer

. Own growth strategy across self-serve, team, and enterprise audiences .

Posted 10/6/2026full-timeRemote • SwitzerlandSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth strategy development and execution across self-serve and enterprise audiences, with a strong focus on analytics, digital acquisition, and lifecycle marketing. Proven ability to build AI and automation workflows that enhance marketing effectiveness and drive measurable results.

Highest-signal resume keywords

Growth Strategy DevelopmentHubSpot ExperienceAnalytics and Digital AcquisitionAI and Automation WorkflowsLifecycle Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth Systems BuildingWebsite Conversion OptimizationCampaign ManagementData AnalysisContent Strategy Development

Soft Skills

Strong CommunicationStrategic ThinkingEditorial JudgmentIndependent ExecutionPrioritization

Tools & Technologies

HubSpotMarketing Automation ToolsAnalytics PlatformsExperimentation Tools

Industry Keywords

SaaSSubscriptionsDigital ProductsSelf-Serve GrowthSales-Assisted Growth

About the role

Key responsibilities & impact

Own growth strategy across self-serve, team, and enterprise audiences
Work with Product and Sales to improve the journey from first interaction to purchase
Define growth priorities across audiences, products, and channels
Grow qualified traffic and demand for Playbooks through campaigns, landing pages, HubSpot workflows, lifecycle programs, and growth experiments
Improve website and key customer journey conversion using evidence
Review content strategy, topics, and channels to identify performance opportunities
Work with thought leaders to drive traffic and conversions
Connect marketing activity to qualified demand, activation, conversion, pipeline, and revenue
Build practical AI and automation workflows and agents for marketing research, creation, analysis, experimentation, and execution
Report directly to Strategyzer’s CEO, Alex Osterwalder
Collaborate with Product, Sales, and subject-matter experts on growth priorities and delivery support
Establish a baseline of funnel performance and address measurement gaps during the first 90 days
Agree on growth priorities and a focused roadmap
Launch measurable experiments and use results to make decisions
Improve one or two priority acquisition or conversion journeys
Establish a practical reporting rhythm and recommend future capabilities

Requirements

What you’ll need

Track record of personally building and improving measurable growth systems
Experience in SaaS, subscriptions, digital products, or comparable growth environments
Experience across self-serve and sales-assisted growth is a strong advantage
Hands-on HubSpot experience
Strong skills in analytics, digital acquisition, lifecycle marketing, and website conversion
Evidence of AI and automation workflows built and their impact
Strong communication and editorial judgment
Ability to turn complex ideas into clear, useful content
Ability to think strategically and execute independently
Ability to prioritize rigorously, test hypotheses, and decide when to improve, scale, or stop
Cover letter and CV required
Maximum 3-minute Loom video explaining suitability for the position
URL to the Loom video included in the cover letter
Available start date or length of notice period

Benefits

Comp & perks

Remote work arrangement
Opportunity to work directly with Strategyzer’s CEO, Alex Osterwalder, and subject-matter experts
Opportunity to shape the growth strategy for digital Playbooks
Room to test ideas and build a lasting growth system