Senior Brand Manager, Campaigns – Strategy

Strava

. Own flagship brand campaigns end-to-end, from brief through execution and measurement .

Posted 10/14/2026full-timeNew York City • New York • United StatesSenior💰 $150,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand and integrated marketing, with a focus on campaign strategy, execution, and performance analysis. Proficient in collaborating with cross-functional teams and directing external partners to amplify brand initiatives.

Highest-signal resume keywords

Brand MarketingCampaign Strategy OwnershipPaid Media PlanningAnalytical SkillsCreative Direction

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingCampaign Brief WritingPerformance Data AnalysisMulti-Channel ExecutionSocial Media MarketingInfluencer MarketingPartnership MarketingCommunity EngagementBrand Health MeasurementGo-To-Market Strategy

Soft Skills

Excellent Written CommunicationCollaborationCreative Eye

Industry Keywords

Flagship CampaignsCross-Functional TeamsAthlete PartnershipsCommunity ProgramsContent Amplification

About the role

Key responsibilities & impact

Own flagship brand campaigns end-to-end, from brief through execution and measurement
Write and drive campaign briefs translating brand strategy into integrated, multi-channel executions
Partner with Product Marketing on go-to-market launches and timing
Partner with Athlete & Community Partnerships on athlete, creator, and community programs
Amplify ACP-sourced content across paid and organic channels
Brief and direct external social and creative partners
Contribute to the brand platform build toward launch
Apply performance and brand health data to campaign planning, post-mortems, and investment decisions
Take ownership of select flagship campaigns currently held by the Director of Brand & Social
Report campaign performance and brand impact to marketing leadership

Requirements

What you’ll need

Substantial experience in brand or integrated marketing, with ownership of campaign strategy from brief through execution at a flagship or portfolio level
Comfort partnering closely with product marketing and other cross-functional teams on go-to-market timing, without owning launch mechanics yourself
Working knowledge of paid media planning and organic growth tactics, including social, influencer marketing, and partnership marketing
Strong analytical instincts; comfort working with performance and brand health data to make and defend investment decisions
Creative eye and comfort directing external agency, creator, and production partners
Excellent written communication and ability to write effective campaign briefs
Experience partnering with community, partnerships, or athlete/creator relations functions is a strong plus
Must be able to work onsite in the New York City office three days per week

Benefits

Comp & perks

Equity
Benefits information available via the employer's benefits link
Flexible hybrid work model