Senior Product Manager, Subscription

Strava

. Own the subscription strategy and roadmap to increase free-to-paid conversion and long-term subscriber retention .

Posted 9/24/2026full-timeSan Francisco • California • United StatesSenior💰 $180,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing global subscription products and driving growth through effective conversion strategies. Proficient in analyzing user journeys and optimizing metrics such as conversion rates and lifetime value while collaborating across cross-functional teams.

Highest-signal resume keywords

Global Subscription ManagementA/B TestingConversion Rate OptimizationAnalytical SkillsCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Subscription StrategyExperimentation DesignUser Journey AnalysisChurn Rate EvaluationLifetime Value Calculation

Soft Skills

Clear CommunicationProblem SolvingAdaptabilityPrioritization

Industry Keywords

Consumer SoftwareGrowth StrategyPricing StrategyPackaging StrategyValue Proposition

About the role

Key responsibilities & impact

Own the subscription strategy and roadmap to increase free-to-paid conversion and long-term subscriber retention
Design and drive rigorous experiments across pricing, packaging, messaging, and value proposition positioning
Understand and improve the holistic user journey from discovery through subscription
Collaborate with engineering, design, analytics, research, and marketing to deliver high-quality experiences
Track and own subscription health metrics, including conversion rates, churn, renewals, and lifetime value
Communicate experimentation strategy, performance, and trade-offs to product peers and leadership

Requirements

What you’ll need

5+ years of experience managing global subscription products, conversion funnels, or driving growth in consumer software
Strong analytical skills with hands-on experience with experimentation and A/B testing and evaluating results
Experience evaluating conversion rate, trial-to-paid, plan mix shift, and lifetime value
Calm, adaptable approach in a fast-paced environment
Ability to prioritize work and solve complex problems while balancing user experience with revenue impact
Clear communication skills and ability to build consensus across product, engineering, data, design, research, marketing, and leadership teams
Must be able to work onsite in the San Francisco office roughly three days per week
Willingness to relocate to the SF Bay Area if not currently located there
Visa sponsorship status must be disclosed

Benefits

Comp & perks

Equity
Inclusive workplace
Reasonable accommodation for individuals with disabilities
Benefits and total rewards programs (specific benefits not provided in the posting)