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Senior Director, Paid Social, Paid Search
StrawberryFrog. Own paid social and paid search across accounts .
Posted 11/2/2026full-timeRemote • New York • United StatesSenior💰 $150,000 - $170,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in leading paid social and paid search campaigns across multiple platforms, with a strong focus on AI-driven optimization and measurement. Proven ability to manage client relationships and mentor team members while delivering results in B2C and B2B environments.
Highest-signal resume keywords
Paid Social Campaign ManagementPaid Search Campaign ManagementAI-Driven Workflow OptimizationAttribution and Measurement MasteryClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ArchitectureAudience StrategyBidding StrategyCreative TestingConversion TrackingGA4 ProficiencyTagging and PixelsPerformance MetricsTroubleshooting CampaignsFull-Funnel Campaign Management
Soft Skills
MentoringClient-Facing CommunicationLeadership
Tools & Technologies
SmartlyPencilMutinyCustom GPTsClaude-Powered AutomationsPlatform APIsModern Measurement Stacks
Industry Keywords
B2C CampaignsB2B CampaignsRetailBankingHealthcare
About the role
Key responsibilities & impact- Own paid social and paid search across accounts
- Set the standard for paid media work
- Lead senior client relationships
- Mentor junior team members
- Partner with the Head of Media on attribution, measurement, and reporting
- Build, QA, optimize, and troubleshoot campaigns in advertising platforms
- Architect AI-driven workflows across planning, build, optimization, and reporting
- Identify and deploy relevant AI tools, including Smartly, Pencil, Mutiny, Custom GPTs, and Claude-powered automations
- Build prompt libraries, automation playbooks, and scalable SOPs
- Run full-funnel, full-platform campaigns across Meta, Google, TikTok, LinkedIn, Reddit, X, Amazon, and emerging channels
- Manage B2C and B2B campaigns across retail, banking, healthcare, app download, performance, and brand objectives
- Manage tracking, tagging, pixels, SDKs, attribution, and downstream KPIs including CPI, LTV, and ROAS
Requirements
What you’ll need- 10+ years leading paid social and paid search across Meta, Google, TikTok, LinkedIn, Reddit, X, and emerging platforms
- Hands-on platform fluency; able to build, optimize, and troubleshoot campaigns independently
- Track record using AI to optimize buying, automate workflows, and scale performance
- Deep command of campaign architecture, audience strategy, bidding, creative testing, and measurement
- Proven success on B2C and B2B accounts
- Experience in retail, banking, or healthcare strongly preferred
- Mastery of attribution, MMM, incrementality, tagging, pixels, and conversion tracking
- Comfortable as a senior client-facing voice on media
- Fluency with platform APIs, dashboards, and modern measurement stacks
- GA4 proficiency
- Agency experience required
Benefits
Comp & perks- Medical, Dental, Vision & Disability Insurance
- 100% Remote
- Wellness Reimbursement Program
- Working from Home Allowance
- Employee Assistance Program
- Fun Company Outings and Events
- 401(k) retirement plan
- Paid time off