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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and leading BDR teams, developing outbound processes, and creating effective playbooks to drive pipeline growth. Proficient in leveraging CRM and AI-powered tools to enhance prospecting and conversion strategies.
Highest-signal resume keywords
BDR/SDR Leadership ExperienceOutbound Process DevelopmentCRM ProficiencyQuota AchievementEvent-Driven Pipeline Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Cold CallingObjection HandlingMulti-ThreadingPipeline ManagementAccount PrioritizationConversion Rate OptimizationEvent NetworkingPersonalizationSales Playbook DevelopmentPerformance Measurement
Soft Skills
CoachingTeam LeadershipRelationship BuildingCommunicationOwnership
Tools & Technologies
CRM ToolsAI-Powered Prospecting ToolsSequencing ToolsDashboards
Industry Keywords
BDRSDROutbound SalesPipeline EngineGrowth StrategyMarket MomentsSales Campaigns
About the role
Key responsibilities & impact- Build the BDR team and pipeline engine behind Strella’s growth
- Report to the Head of Growth
- Lead and coach BDRs creating pipeline through outbound, warm-signal follow-up, events, and relationship-building
- Partner with AEs and Marketing to turn successful activities into repeatable plays
- Develop playbooks as the company scales
- Coach reps in cold calling, personalization, objection handling, multi-threading, and event networking
- Run biweekly team cadences covering account prioritization, pipeline reviews, messaging, and conversion
- Build a culture of ownership, speed, quality, experimentation, and consistent execution
- Design, run, measure, and scale outbound plays
- Create workflows for pre-event preparation, on-site outreach, and post-event follow-up
- Partner with Marketing and Sales to turn campaigns, content, and market moments into BDR-ready plays
- Improve routing, dashboards, sequencing, and AI-powered workflows
- Own meetings booked and held, qualified pipeline, conversion rates, and play performance
- Bring field learnings to founders, Sales, and Marketing to improve messaging and GTM strategy
- Help shape Strella’s presence through conferences, executive outreach, and creative campaigns
Requirements
What you’ll need- A track record of consistently hitting or exceeding quota as a BDR/SDR
- Experience as a founding BDR/SDR or in BDR/SDR leadership
- Experience building outbound processes and plays from scratch
- Comfort running cold outbound, warm-signal follow-up, and event-driven pipeline motions
- Fluency with CRM, sequencing, and AI-powered prospecting tools
- Based in NYC and able to work from our office
- Authorized to work in the United States
- Must answer whether sponsorship will be required now or in the future
Benefits
Comp & perks- Competitive salary
- Early equity
- Healthcare
- Flexible PTO
- 401(k)
- Hybrid culture with high trust and low ego
- Opportunities to travel to conferences and meet key customers
