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Associate Retention Strategist, Lifecycle Marketing
Structured. Support the Lifecycle Marketing (Retention) Strategist in day-to-day operations .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in email and SMS marketing production, with a strong focus on campaign management, performance reporting, and project coordination. Proficient in utilizing marketing automation platforms to drive retention strategies and optimize customer engagement.
Highest-signal resume keywords
Email Marketing ProductionSMS Marketing ProductionKlaviyo ExperienceProject Management SkillsA/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle Marketing StrategiesCampaign SegmentationQuality AssurancePerformance ReportingEmail Campaign Deployment
Soft Skills
Interpersonal SkillsCommunication SkillsSelf-MotivatedDetail-OrientedProactive
Tools & Technologies
Customer.ioSendlaneBrazeAttentivePostscript
Industry Keywords
Marketing CalendarsClient MeetingsData Flow ManagementFast-Paced EnvironmentAgency Setting
About the role
Key responsibilities & impact- Support the Lifecycle Marketing (Retention) Strategist in day-to-day operations
- Manage marketing calendars and craft lifecycle marketing strategies
- Build and deploy email campaigns
- Conduct A/B testing
- Write strategic briefs for email and SMS campaigns
- Oversee ESP systems, data flow, and performance
- Coordinate designers, copywriters, strategists, and clients
- Manage email and SMS campaign segmentation, quality assurance, scheduling, and deployment
- Organize and participate in client meetings
- Create, contribute to, and present weekly, monthly, and quarterly performance reports
- Own campaign calendars, approvals, revisions, and on-time delivery
Requirements
What you’ll need- 2+ years in email and SMS marketing production, preferably in an agency setting
- Hands-on experience with Klaviyo, Customer.io, Sendlane, Braze, Attentive, Postscript, or similar platforms
- Exceptional project management skills
- Ability to prioritize and manage multiple tasks in a fast-paced environment
- Strong interpersonal and communication skills
- Self-motivated, detail-oriented, and proactive
- Strong accountability and ownership of work
Benefits
Comp & perks- Structured learning and development
- Clear growth pathway
- Training, mentorship, and hands-on experience
- Remote-first culture / work from anywhere
- Highly collaborative and connected team
- Opportunity to work directly with ecommerce brands and deliver measurable bottom-line impact