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Retention Strategist, Lifecycle Marketing
Structured. Manage email, SMS, referral, rewards and other customer retention and acquisition programs for clients .
About the role
Key responsibilities & impact- Manage email, SMS, referral, rewards and other customer retention and acquisition programs for clients
- Manage daily lifecycle marketing operations, including marketing calendars, strategy, content, and email/SMS campaign build and deployment
- Conduct A/B testing, measurement and reporting
- Implement automation, triggered campaigns, template development, dynamic content, personalization and retargeting
- Develop personalized and omnichannel customer journeys
- Evaluate creative solutions tailored to each client’s business objectives and challenges
- Use customer data and segmentation to personalize communications and campaigns
- Oversee customer journeys and improve touchpoints, engagement and conversion
- Analyze customer behavior, engagement patterns and purchase history
- Monitor and report performance/KPIs, consumer behavior and online trends
- Provide benchmarks and competitive analysis
- Build and manage automated email and SMS marketing programs with end-to-end tracking and measurement
- Continuously test, measure and optimize email marketing programs
- Deliver reporting metrics, key learnings and strategic recommendations to clients
Requirements
What you’ll need- 4+ years experience in email marketing strategy, production and end-to-end campaign management
- Experience managing enterprise-level clients in a client services or account leadership capacity
- Strong analytical and strategic copywriting skills
- Understanding of A/B testing practices
- Ability to draw conclusions from data and take action accordingly
- Hands-on experience with Klaviyo
- SMS experience
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches
- Working knowledge of HTML/CSS for email coding
- Knowledge of how Paid Media and CRO work in tandem with the Retention channel
- Strong relationship-building skills
- Presentation skills
- Ability to navigate difficult conversations
- Exceptional organizational and time-management skills
- Self-starter able to execute multiple projects against tight deadlines
- Exceptional communication skills
- Ability to collaborate and thrive in a fast-paced agency environment
Benefits
Comp & perks- Structured learning and development
- Clear growth pathway
- Remote-first culture
- Work from anywhere
- Highly collaborative and connected team
- High-performance environment
- Meaningful impact working directly with ecommerce brands