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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing brand social media channels, particularly on TikTok, Instagram, and YouTube, with a strong focus on content strategy, community engagement, and performance analytics. Proficient in utilizing AI tools for social media and producing engaging short-form video content.
Highest-signal resume keywords
Social Media ManagementContent Strategy DevelopmentPerformance AnalyticsVideo ProductionRelationship Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyContent ProductionPerformance AnalysisVideo EditingTrend Identification
Soft Skills
Creative MindsetAnalytical ThinkingClear CommunicationRelationship Building
Tools & Technologies
TikTokInstagramYouTubeCapCutAI Social Media Tools
Industry Keywords
Brand AwarenessCommunity EngagementDirect-to-Consumer BrandsContent SeriesInfluencer Partnerships
About the role
Key responsibilities & impact- Grow brand awareness, engagement, and community presence across TikTok, YouTube, and Instagram
- Execute day-to-day social media activities and manage content production
- Coordinate social media talent and coach up-and-coming creators
- Optimize talent contracting across owned channels according to channel strategy and talent niche
- Execute tailored social media strategies for Study.com's owned channels
- Partner with creators and customers on content strategy and production
- Identify influential partners and pitch partnerships and custom content series
- Monitor engagement, analyze performance across brands, and report insights and recommendations
- Manage social media assets and cross-post content to extend reach
- Identify emerging trends, develop hypotheses, and maintain an experimentation backlog
- Manage community engagement on social channels
- Create quick-turn b-roll, edits, photos, and creative briefs for brand assets
Requirements
What you’ll need- 3+ years managing brand social media channels on TikTok, Instagram, and YouTube in a brand, agency, or creator setting
- Deep, current fluency in TikTok, Instagram, and YouTube formats, algorithms, trends, and performance analytics
- Creative and analytical mindset balancing aesthetic storytelling with data-driven decisions
- Hands-on experience with AI social media tools such as Claude and ChatGPT
- Strong talent- and relationship-coordination skills
- Clear written communication and ability to execute quickly at high volume
- Hands-on ability to shoot, edit, and produce short-form video using CapCut, native platform editors, or AI tooling
- Experience running social media for direct-to-consumer brands preferred
Benefits
Comp & perks- Full-time contract position
- Work during Study.com's Pacific Time business hours, Monday through Friday
- Use of own computer and reliable access to high-speed internet
- Equal employment opportunities and consideration under applicable nondiscrimination laws