Head of Marketing – Growth

STUR

. Responsible for the brand’s future growth, revenue, and marketing efficiency .

Posted 9/29/2026full-timeRemote • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in online marketing strategies, team leadership, and data-driven decision-making to drive brand growth and revenue. Proficient in managing performance marketing channels and optimizing conversion rates while fostering a creative and collaborative team environment.

Highest-signal resume keywords

Online Marketing ExperienceTeam LeadershipPerformance Marketing ManagementData Analysis and AttributionFluency in German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingData AnalysisKPI DevelopmentConversion Rate OptimizationFull Funnel ManagementCampaign ManagementCreative StrategyE-commerce MarketingD2C Brand DevelopmentRevenue Responsibility

Soft Skills

CreativityTeam DevelopmentCollaborationCommunication

Tools & Technologies

Meta AdsGoogle AdsCRMKlarInfluencer Marketing

Industry Keywords

E-commerceHigh AOVSustainable ProductsMade-in-GermanyModern Cuisine

About the role

Key responsibilities & impact

Responsible for the brand’s future growth, revenue, and marketing efficiency
Position STUR as an emotional, high-end brand
Oversee performance marketing channels
Further develop and continuously implement the marketing strategy in collaboration with the co-founders
Develop and establish scalable processes and structures
Lead a three-person team and expand it over the long term
Support the individual development of team members
Execute the strategy with the team, agencies, and freelancers through campaigns
Manage Meta Ads, Google Ads, CRM, and influencer marketing
Oversee testing and continuously optimize the conversion rate
Make data-driven decisions
Further develop reporting and KPI frameworks
Derive concrete actions from data analyses

Requirements

What you’ll need

Several years of solid professional experience in online marketing at rapidly growing e-commerce companies
Extensive experience managing the full funnel
Experience building a premium D2C brand with high AOVs
Revenue responsibility in the eight-figure range or above
Experience building, leading, and developing teams over the long term
Willingness to manage campaigns hands-on across paid and organic channels
Strong understanding of creative as a key performance lever
Creativity and a strong understanding of brands
Experience with data analysis and attribution tools, as well as an understanding of their limitations
Familiarity with tools such as Klar
Passion for modern cuisine and enjoyment of cooking
Identification with iconic, sustainable, and functional Made-in-Germany products
Fluency in written and spoken German
Conversational proficiency in English

Benefits

Comp & perks

Apple hardware
30 days of paid vacation
Dedicated professional development budget for you to use as you choose
Family-friendly working hours
Trust-based working hours
Work from home
100% remote work possible
Regular in-person meetings in Berlin
Deutschlandticket public transport pass
Subsidized Urban Sports membership
Corporate benefits
Delicious food in the office every day
Culinary team events