Head of Marketing – Growth

STUR

. Own future growth and continued profitability of the brand .

Posted 9/24/2026full-timeRemote • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in online marketing strategies for e-commerce, with a focus on building premium D2C brands and managing high-revenue campaigns. Proven ability to lead teams, optimize performance through data analysis, and implement effective marketing initiatives.

Highest-signal resume keywords

Online Marketing ExperienceTeam LeadershipData AnalysisCampaign ManagementBrand Development

ATS Keywords

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Hard Skills

Full Funnel ManagementData-Driven Decision MakingKPI Framework DevelopmentAttribution Tools FamiliarityConversion Rate Optimization

Soft Skills

CreativityTeam DevelopmentCommunication

Tools & Technologies

Meta AdsGoogle AdsCRMKlarInfluencer Marketing

Industry Keywords

E-CommerceD2C BrandHigh AOVSustainable ProductsMade-in-Germany

About the role

Key responsibilities & impact

Own future growth and continued profitability of the brand
Position STUR as an emotional high-end brand
Oversee all performance channels
Further develop and continuously execute the marketing strategy together with the co-founders
Develop and establish processes and structures to support further growth
Lead a three-person team and expand it over the long term
Lead team members as equals and support their individual development
Implement the strategy in campaigns together with the team, agencies, and freelancers
Manage Meta Ads, Google Ads, CRM, and influencer marketing
Lead testing initiatives and continuously optimize conversion rates
Make data-driven decisions
Further develop reporting and KPI frameworks
Derive concrete actions from data

Requirements

What you’ll need

Several years of solid professional experience in online marketing at fast-growing e-commerce companies
Extensive experience managing the full funnel
Experience building a premium D2C brand with high AOVs
Responsibility for revenue in the eight-figure range or above
Experience building, leading, and developing teams over the long term
Willingness to manage campaigns hands-on across established paid and organic channels
Strong understanding of creatives as a key performance lever
Creativity and a strong understanding of branding
Experience in data analysis
Experience with attribution tools and an understanding of their limitations
Familiarity with tools such as Klar
Passion for modern kitchens and enjoyment of cooking
Identification with iconic, sustainable, and functional Made-in-Germany products
Fluent written and spoken German
Conversational proficiency in English

Benefits

Comp & perks

Apple hardware
30 days of annual leave
Dedicated professional development budget for you to use as you choose
Family-friendly working hours
Trust-based working hours
Work from home
100% remote work possible
Regular in-person meetings in Berlin
Deutschlandticket
Subsidized Urban Sports membership
Corporate Benefits
Delicious food in the office every day
Culinary team events