Head of Marketing – Growth

STUR

. Own the brand’s future growth and continued profitability .

Posted 10/31/2026full-timeBerlin • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing, team leadership, and data-driven decision-making to drive brand growth and profitability. Proficient in managing campaigns across various channels while fostering a strong brand identity and understanding of premium D2C markets.

Highest-signal resume keywords

Performance Marketing ManagementTeam Leadership and DevelopmentData Analysis and ReportingE-Commerce Strategy ExecutionFluent German Communication

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Applicant Tracking System Keywords

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Hard Skills

Online Marketing ExperienceFull Funnel ManagementData-Driven Decision MakingAttribution Tools FamiliarityCampaign Management

Soft Skills

CreativityBrand Understanding

Tools & Technologies

Meta AdsGoogle AdsCRMKlarInfluencer Marketing

Industry Keywords

D2C Brand BuildingHigh AOVE-CommerceSustainable ProductsMade-in-Germany

About the role

Key responsibilities & impact

Own the brand’s future growth and continued profitability
Position STUR as an emotional, high-end brand
Drive the full performance marketing mix
Develop and continuously execute the marketing strategy together with the co-founders
Develop and establish processes and structures to support further growth
Lead a three-person team and grow it over the long term
Lead team members as equals and support their individual development
Implement the strategy in campaigns together with the team, agencies, and freelancers
Manage Meta Ads, Google Ads, CRM, and influencer marketing
Lead testing initiatives and continuously optimize conversion rates
Make data-driven decisions
Further develop reporting and KPI structures
Derive concrete actions from data

Requirements

What you’ll need

Several years of solid online marketing experience in rapidly growing e-commerce companies
Extensive experience managing the full funnel
Experience building a premium D2C brand with high AOVs
Revenue responsibility in the eight-figure range or higher
Experience building, leading, and developing teams over the long term
Willingness to manage campaigns hands-on across paid and organic channels
Strong understanding of creative assets as a performance lever
Creativity and strong brand understanding
Experience in data analysis
Experience with attribution tools and an understanding of their limitations
Familiarity with tools such as Klar
Passion for modern kitchens and identification with sustainable Made-in-Germany products
Fluent written and spoken German
Conversational English

Benefits

Comp & perks

Permanent employment contract
30 days of annual leave
Apple hardware
Dedicated professional development budget for you to use as you choose
Family-friendly working hours
Flexible working hours based on trust
Work from home
100% remote work possible
Regular in-person meetups in Berlin
Deutschlandticket public transport pass
Subsidized Urban Sports Club membership
Corporate benefits
Delicious food in the office every day
Culinary team events